FMQ:

Florida Media Quarterly

Summer 2016 Volume 41 No. 4

Florida Media Quarterly is the official publication of the Florida Association for Media in Education, Inc., and is published at least four times annually: Fall, Winter, Spring, and Summer. Interested persons are invited to submit material for publication. For special information on articles and advertising, visit our website at www.floridamediaed.org.

Text submitted becomes the property of FMQ and is not returned. FMQ is not accuracy of material, including references, tables, etc., and for obtaining necessary releases. The opinions expressed in Florida Media Quarterly are those of the authors and not necessarily those of FAME. Articles are the property of the authors and not necessarily those of FAME. Articles are the property of the authors indicated, and any use rights must be sought from the author. All other materials may be quoted or responsible for the accuracy of text submitted; contributors are responsible for the reproduced for non-commercial purposes provided full acknowledgements are given and FAME is notified.

All members of FAME have access to the FMQ via the webpage of the FAME website at

www.floridamediaed.org.

Nancy Mijangos, FMQ Editor

Kathy Lancaster, FMQ Contributing Editor

A Letter From Our President

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written by FAME President, Lucretia Miller

Every year around this time I seem to say the same thing: “I can’t believe how fast the year has gone!” And every year it seems that the year has flown by faster than the previous. I hope you all have had a good school year, and that your summer is restful and restorative. FAME’s busy year will continue right into the summer with our Dessert and Champagne Reception for all FAME members during ALA’s Annual Conference in Orlando June 26. Our membership drive begins July 1 along with registration for our 44th Annual Conference, #FAME16. Mark your calendars for Wednesday, October 19- Friday, October 21 for a conference you won’t want to miss. Eric Sheninger, Kwame Alexander, and Jay Asher are our keynote speakers; all four winners of our student-choice readers award programs are attending to accept their award and sign books; and Wednesday’s workshops are the most varied that we have had in years with excellent professional facilitators. It promises to be a week of professional growth, inspiration, fandom, and FUN that will remind you why we have the best profession in education.


Of course, attendance at Annual Conference is just one of the many benefits of your FAME membership. FAME advocates for our profession through legislative outreach and a variety of communication efforts. This year, I have written letters to district superintendents, school board members, ALA and AASL leadership, and letters to the editors on topics as varied as what ESSA means for school librarians, censorship and collection development in libraries, and the importance of having a certificated professional school librarian in every school. We offer monthly professional development webinars on topics from webinars to tech integration. We organize, run, and manage four student-choice reading award programs (SSYRA Jr., SSYRA 3-5, SSYRA 6-8, and FTR), which publishers have informed me are the second most contributor to children’s book sales in the nation. This year over 70,000 students in Florida participated and voted in recreational reading because of our programs! We organize, run, and manage the Jim Harbin Student Film Festival, a competition and showcase of Florida student media producers of all ages who learn the process of media production from conception through publishing. The winners are showcased and announced on the Friday of our Annual Conference complete with a red carpet. FAME also offers scholarships and awards for both our members and our students. We are an active, vibrant association whose purpose is to support and enhance the school library profession, yet we cannot do it without your support. Please be sure to renew your membership July 1 in order to continue and expand upon the great work your professional association has begun.


FAME Conference Sneak Peek!

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#FAME16 Annual Conference Registration Opens July 1!


FAME’s 44th Annual Conference is scheduled for Wednesday, October 19-Friday, October 21 at the Wyndham Orlando Resort on International Boulevard. Sign up early to ensure a place at this year’s conference, which is already jam-packed with amazing speakers, authors, concurrent sessions, and events. The link to all the conference information, including registration, will be on our conference webpage (http://www.floridamediaed.org/conference.html) beginning July 1.


For a sneak peek:


Keynote Speakers:


Opening Keynote: Eric Sheninger, author of Digital Leadership: Changing Paradigms for

Changing Times and Uncommon Learning: Creating Schools That Work for Kids

Lunch Keynote: Kwame Alexander, poet and Newbery Author of The Crossover (SSYRA 6-8 2016-2017 selection) and Booked Closing Keynote: Jay Asher, Bully-awareness advocate, New York Bestselling YA author of 13 Reasons Why. Jay has a new YA book being released in October. Jay is sponsored by Penguin Young Readers.


Workshops:


New School Library Media Specialists Workshop: all day, facilitated by Jenn Underhill, Baylee Fleisch, Joanna Tamplin, and Kathy Drake


Library 2.0 Storytelling Workshop: half-day, facilitated by Paul Reynolds- Co-Founder/ CEO, Fablevision/Reynolds Center TLC


Hour of Code with code.org’s Code Studio Workshop: half-day, facilitated by Evelyn Zayas-Computer Science Facilitator for code.org


Repackaging Research with Relevance! Revitalizing Research for GenZ Students; Ask a

question--let the media creation answer it! Workshop: half-day, facilitated by Paige Jaeger- Instructional Focus Editor for School Library Connection


50 in 50 Tech Tool Workshop: half-day, facilitated by Mike Meechin- Principal and Advisory Board Member for FETC


Authors Secured (as of June 1):


Elise Allen

Mac Barnett

Daryle Conners

Amanda Driscoll

Chris Gall

John Himmelman

Cory Pittman Oakes

Kevin Sherry

Roland Smith

Sarah Weeks

Bethany Wiggins

Suzanne Young


We will also be hosting a return of the Authors Readers Theater and Late Night Library Games along with our Digital Hub and Expo!


Don’t miss out!

FAME Conference Keynote Speakers

Florida Librarians who Received State and National Awards

Congratulations to the many amazing FAME members who have been recognized as being exceptional school librarians in their schools and districts. The following have been recognized as a Teacher of the Year or School Librarian of the Year for 2015-2016:


Ginger Carter: Orange County District Finalist

Ashlee Cornett: Osceola County (Secondary School Librarian of the Year)

Danielle Gabbert: Pinellas County (Primary Library Media Technology Specialist)

Karen Gibson: Hillsborough County

Susan Hannah: Orange County

Kelly Kelly: Pinellas County (Secondary Library Media Technology Specialist)

Joanne Nelson: Osceola County (Elementary School Librarian of the Year)

Denise Stone: Santa Rosa County


In addition, we have had three librarians who received national honors:


Marge Cox, librarian at Veterans Memorial Elementary School in Naples was awarded the 2016 AASL National School Library Program of the Year (NSLPY) Award. The NSLPY Award honors school library programs practicing their commitment to ensure that students and staff are effective users of ideas and information, as well as exemplifying implementation of AASL's learning standards and program guidelines. The award recognizes exemplary school library programs that are fully integrated into the school's curriculum.


Diana Loper Rendina, librarian at Stewart Middle Magnet School in Tampa, FL- ISTE 2016 Award for Outstanding Young Educator. ISTE presents this award to an outstanding young educator (35 or younger) who demonstrates vision, innovation, action and transformation using technology to improve learning and teaching.


Sally Smollar, librarian at Pulumosa School of the Arts in Delray, was a SJL 2015 School

Librarian of the Year finalist, awarded to a K–12 library professional for outstanding achievement and the exemplary use of 21st-century tools and services to engage children and teens toward fostering multiple literacies. (http://www.slj.com/2015/08/industry-news/cultivating-passions-sally-smollar-2015-school-librarian-of-the-year-finalist/#_)

Marge Cox is the Winner of the 2016 AASL National School Library Program of the Year (NSLPY) Award

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Do you remember the old TV show/movie Mission Impossible? The program started with the team being given the details of an incredible job, but by the end of the show, they miraculously achieve the assignment. Reading the application for the AASL Program of the Year felt a little like a mission impossible project. However, after thinking about it for years, I decided to send in an application and see what would happen.



The application is detailed and can best be filled out by employing the same technique used when eating an elephant…take one bite at a time. I started slowly filling out one segment after another and it really helped me to think about our program and why I do what I do. I wanted to show what I think are the most important parts of our jobs: creating an atmosphere, teaching, technology integration, utilizing Makerspaces, and collection development.



Every place has an atmosphere. I want every person who walks in our library media center to feel welcome. We create that through displays and the language we use. I try to smile and greet everyone who walks in one of our three doors. We say please, thank you and you’re welcome to our students. The students respond in kind. We display projects from any class that wants to share them in our space. Students bring their families into to see their handiwork. We provide an area for adult meetings. Our children come in before school to look for books or utillize the Makerspaces. We are a safe place and a happy one.



I teach collaboratively with our teachers and see that as one of the keys of our program. There are so many ways to help that happen. I’ve posted a spreadsheet of grade levels and the curriculum areas and teachers have signed up for what would be of most help to them. I’ve met with grade level teams and we’ve talked about what would be beneficial to them. I’ve talked with individual teachers about how we could best work together to help their students meet standards. Maybe eating lunch with different grade levels different weeks will provide you the opportunity to build bridges with your staff. Another way to make connections is to offer to co-teach with them, whatever they most dislike or don’t feel comfortable teaching.



Technology is so much a part of our lives today. It provides one more way for us to connect with our students and staff. As a part of my responsilibities, I produce the school five minute morning news program. That seems to be true for most Florida library media specialists. What a great way to tie together creating our culture and teaching. What segments could you share that focus on content? When we do trivia contests, they are curriculum based. I used book fair profits to buy iPads and the students use them for various projects. We have two online reading programs, even though we have over 26,000 volumes in our print collection. Twenty-first century students like to use tehnology and I’m determined that they will see the library media center as their window to the world of technology.



As a part of my commitment to helping our community see the library media center as a dynamic learning area, we started Makerspaces last year. I began them by looking at our curriculum guides and then searching for materials on our campus that could provide hands-on experiences for students. I had a few items that we had received from a grant and they helped us get started, too. Then I just took it a month at a time to figure out what to put in place next. When our PTO asked if I could use funds, I utilized the money for some Makerspace items. I also used some book fair funds. We didn’t have a 3D printer, Ozobots, or any other high cost technology item. However, the students loved what they did have to work with. I set the areas up by STEAM connections and changed them monthly. When we got to the end of the school year last year, I asked our principal if I could utilize a room that was just off the media center for a Makespace Lab. She said yes, as long as I understood it would also be used for adult meetings sometimes. One of my theories in life is a piece of the pie, is better than no pie. Having the room part of the time, was better than not having it at all. In a perfect world, we would all have unlimited money and space to do whatever would help our students. That is not going to happen, so use what you can, when you can.



All of the previous segments play into collection development. Until I was working on my Masters of Library Science, I had never heard that term. I had spent hours in school libraries as a student and as a classroom teacher. I loved my public library. I didn’t have a clue that they developed a collection. They didn’t just buy books. Since we had started Makerspaces, some of our collection was devoted to supporting those areas. We focus on our curriculum, but we also purchase to support student interests. There is always a sheet out for students to request items. I never place an order, without asking staff for input. If you believe it takes a village to raise a child, then including input in building the collection is essential. I read professional journals and I have the final say in what goes into the collection, but I do ask for input.



Winning the AASL School Library Program of the Year Award is absolutely one of the highlights of my professioal career. I know there are many other library media specialists who could win it. Take time to look at the application and then start to eat the elephant one bite at a time.

2015-16 SSYRA and FTR Award Winners!

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by Suzanne Young

Winner of the Florida Teen Reads Award!

Wow! Over 70,000 students throughout Florida participated and voted in the SSYRA Jr.,

SSYRA 3-5, SSYRA 6-8, and FTR student-choice reading award programs! Congratulations to:


Chris Gall, author of Dog vs. Cat, winner of the 2016 SSYRA Jr. Award


Sarah Weeks, author of Pie, winner of the 2016 SSYRA 3-5 Award


Bethany Wiggins, author of Stung, winner of the 2016 SSYRA 6-8 Award


Suzanne Young, author of The Program, winner of the 2016 Florida Teens Read Award


Check out the website under the Programs tab for the annotated lists of the 2016-2017 books!

Florida Author Makes Primary Source Material Available for Classroom or National History Day 2017 Projects

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By Joanie Holzer Schirm, Author, www.joanieschirm.com, Presenter, 2015 FAME Annual Conference

Evoking empathetic or sympathetic responses occur when students can envision themselves or those they love in a similar situation. Stories brought forward through nonfiction literature provides an invaluable teaching tool. As an author delivering true stories to students in high school media centers and classrooms about my Czech father’s epic WWII refugee experience, I’ve seen this response happen time and time again. Adventurers Against Their Will is FDOE recommended reading for grades 9-12. Recently the book was added to the National WWII Museum Teachers Education Program as recommended reading for high school students.


Adventurers Against Their Will describes the wartime lives of a group of young adult friends from Prague, who escape their Nazi—occupied homeland to places such as China, France, Great Britain, Ecuador and the United States. My Czech father, Oswald “Valdik” Holzer, was one of the friends. To continue their friendship bond, they corresponded across the war-ravaged world. WWII and Holocaust history includes an overwhelming sea of facts and statistics. It’s important to ensure students have a chance to delve into particular experiences of those who faced an uncertain future of fear and desperation yet remained hopeful.


Until recently, the WWII era held the record for the number of people forcibly displaced from their homeland. Today that statistic has been surpassed by the ever present migrant and refugee crisis engulfing many areas of the world. America’s refugee legacy goes beyond our long record of welcoming “huddled masses yearning to breathe free.” It’s about what happens when we don’t stand up for human rights. Our rejection of Jews fleeing Nazi Germany still haunts our refugee policy. It serves as a reminder of the importance of taking action when we recognize the beginning of old-new dangers of hatred.


It’s difficult today to avoid news stories of desperate migrants seeking freedom who drowned in an overcrowded boat that capsized or refugees who suffocated, stuffed like cattle in the back of a truck by the smugglers tasked with transporting them to safety. We must learn from the past: What are the circumstances that foster the making of these tragedies? How do we learn to become Upstanders—standing up to change the course of history?


Over seventy years ago in search of safe resettlement following Dad’s escape from the Czech lands, he traveled across five continents. After living in China, the USA, and South America, in 1948 he settled Florida. Along his journey, Dad saved volumes of primary

source WWII material— 400 letters from 78 correspondents, hundreds of photos, film, documents, recorded interviews, and more. The letters illuminate remarkable individual

tales. They showcase the human will to survive all the while the writers experience the agony of separation from family, friends, and homeland.


I welcome sharing information from the Holzer Collection with educators and students interested in participating in 2017 National History Day projects themed: Taking a Stand in History , or using the source material in social studies or language arts coursework.

Please make requests to joanie@joanieschirm.com.


An enormous array of related literature, teacher training, and resource lists are available through leading organizations such as the National World War II Museum in New Orleans: http://www.nationalww2museum.org/learn/education/for-students/ bibliographies/holocaust-high-school


and the United States Holocaust Memorial Museum: http://bit.ly/1ZjbBcC


We should never stop learning lessons and becoming better citizens.

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Adventurers Against Their Will is Florida DOE recommended reading for grades 9-12.

ISBN #978-0-9886781-2-5


www.joanieschirm.com; lesson plans: www.joanieschirm.com/teachers


Radio broadcasts: http://www.radio.cz/en/section/czech-history/adventurers-against-their-will-highlights-fate-of-people-displaced-during-wwii

SSYRA, Jr.

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by Laurie Arnez, SSYRA, Jr. Chair



This has been a very exciting first year for SSYRA Jr.! The inaugural list was announced at the FAME Conference in October. Even though we had a late start, we had a very successful year. Over 16,000 K-2 students voted and selected Dog v. Cat as their favorite book. Author Chris Gall will be accepting the first SSYRA Jr. award at the upcoming FAME Conference for his winning book.


As soon as the 2015-16 list of titles was announced, the SSYRA Jr. Committee got busy reading immediately! The Committee selected the 2016-17 titles and completed book activities that we hope media specialists will be able to use with their students.


The Skunk

by Mac Barnett & illustrated by Patrick McDonnell

When a skunk first appears in the tuxedoed man's doorway, it's a strange but possibly harmless occurrence. But then the man finds the skunk following him, and the unlikely pair embark on an increasingly frantic chase through the city. What does the skunk want?


The Princess and the Pony

by Kate Beaton

Princess Pinecone knows exactly what she wants for her birthday this year. A BIG horse. A STRONG horse. A horse fit for a WARRIOR PRINCESS! But when the day arrives, she doesn't quite get the horse of her dreams...


I Yam a Donkey

by Cece Bell

Confusion abounds when a poorly spoken donkey says to a grammarian yam. “I Yam a Donkey!” An escalating series of misunderstandings leaves the yam furious and the clueless donkey bewildered by the yam's growing (and amusing) frustration. The story ends with a dark and outrageously funny twist.


Last Stop on Market Street

by Matt de la Pena & illustrated by Christian Robinson

Every Sunday after church, CJ and his grandma ride the bus across town. But CJ wonders why they don't own a car like his friend Colby. How come they always have to get off in the dirty part of town? Each question is met with an encouraging answer from grandma, who helps him see the beauty and fun in their routine and the world around them.


Duncan the Story Dragon

by Amanda Driscoll

Duncan the Dragon loves to read. When he reads a story, his imagination catches fire.

Unfortunately . . . so does his book! Duncan just wants to get to those two wonderful words, like the last sip of a chocolate milk shake: The End. Will he ever find out how the story ends?


Mother Bruce

by Ryan T. Higgins

Bruce the bear is a grump. He loves to cook and eat gourmet eggs. But when his goose eggs hatch, he starts to lose his appetite. And even worse, the goslings are convinced he's their mother. Bruce tries to get the geese to go south, but he can't seem to rid himself of his new companions.

What's a bear to do?


Toys Meet Snow

by Emily Jenkins & illustrated by Paul Zelinsky

While Little Girl goes away for winter vacation; Lumphy, a stuffed buffalo; Sting Ray, a plush stingray and Plastic, a rubber ball all head outside. They discover and play in the miraculous, amazing, heavenly snow.


Sparky!

by Jenny Offill & illustrated by Chris Appelhans

Sparky! stars a pet who has more to offer than meets the eye. When our narrator orders a sloth through the mail, the creature that arrives isn't good at tricks or hide-and-seek . . . or much of anything. Still, there's something about Sparky that is irresistible.


The Most Magnificent Thing

by Ashley Spires

The girl has a wonderful idea. She is going to make the most MAGNIFICENT thing! She knows just how it will look and work. But making her magnificent thing is anything but easy. She tinkers, hammers and measures; she smoothes, wrenches and fiddles; she

twists, tweaks and fastens. And finally manages to get it just right.


Interstellar Cinderella

by Deborah Underwood & illustrated by Meg Hunt

This outer space Cinderella is an aspiring rocket engineer. With a little help from her fairy god-robot, Cinderella is going to the ball. But when the prince's ship has mechanical trouble, someone will have to zoom to the rescue!


The Chicken Squad: The First Misadventure

by Doreen Cronin & illustrated by Kevin Cornell

Meet the Chicken Squad: Dirt, Sugar, Poppy, and Sweetie. These are not your typical barnyard chicks. They’re busy solving mysteries and fighting crime. So when Squirrel comes barreling into the chicken coop, they know that it will be up to the Chicken Squad to crack a case that just might be out of this world.


Tales of Bunjitsu Bunny

by John Himmelman

Introducing Isabel, aka Bunjitsu Bunny! She is the BEST bunjitsu artist in her school, and she can throw farther, kick higher, and hit harder than anyone else! But she never hurts another creature . . . unless she has to.


Amy Namey in Ace Reporter

by Megan McDonald & illustrated by Erwin Madrid

Amy Namey, Ace Reporter, is on the hunt for a good news story. But not a lot happens in the town of Frog Neck Lake. So what's a budding reporter to do? Team up with Judy Moody! With Judy along to sniff out a story, anything can happen. Like maybe a close encounter with the famed Great Virginia Sea Serpent, Taboo! Are Amy and Judy about to stumble upon the scoop of the century?


Monkey Me and the Golden Monkey by Timothy Roland

Clyde is an energetic student who just can't sit still. After eating a banana that has been zapped by lasers on his class field trip to the science museum Clyde starts to feel weird. Now every time he gets excited, He transforms into a monkey! Only with the help of his twin sister, Claudia, can Monkey Clyde stay out of trouble.


The Yeti Files: Meet the Bigfeet

by Kevin Sherry

Blizz Richards is a great guy, a caring boss, and a loyal friend. He’s also a yeti! He's made it his life's mission to study cryptids like him, hidden animals who have taken a powerful oath to never be seen by the outside world. When a photo of Cousin Brian becomes a media sensation, Brian disappears. Can they find their furry friend before their secret gets out for good?

2016 Summer Literacy Adventure Kick-Off

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First Lady Ann Scott welcomed more than 35 students from Kate Sullivan Elementary School to the Governor’s Mansion to kick off the Sixth Annual Summer Literacy Adventure. The Summer Literacy Adventure encourages students to make a reading pledge and visit their local library during the upcoming summer break. In the coming weeks, First Lady Ann Scott will hold fun-filled events at Florida state parks to encourage students to read this summer.


First Lady Ann Scott said, “The Summer Literacy Adventure gives Florida students extra

encouragement to continue reading while they are away from school over the summer. As a mother and grandmother to four young grandchildren, sharing our family’s love for reading is very important to me. I look forward to traveling across Florida and meeting students who have pledged to read this summer. Thank you to everyone who has worked to make the Summer Literacy Adventure a success for the last six years!”

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The winner of the Intellectual Freedom Essay was David Jones of the Villages Charter High School. His school librarian was Susan Whitaker.

The Power of Words

There is no single greater freedom than that of the freedom of speech; the simple idea of a world in which one person doesn’t have the right to express their thoughts is not imaginable for those of us who have been born and raised in countries where open dialogue and discussion dominates our daily lives. All around us there are protests and debates, forums and conferences, family reunions that seem more like political rallies, and yet even with all this banter surrounding us, we still seem to forget just how many people live in fear as they remain silent and shelter their opinions and creativity. Just 90 miles south of Florida, there is an island where one may be imprisoned for expressing thoughts that counter those policies of an oppressive government. This silence is reflected in every aspect of Cuban life; from media to literature to politics, the ability

to speak one’s mind seems to be missing in action. There are no political parties, the internet is restricted to those who can afford exorbitant usage rates, any literature critical of the government’s ideology is not accessible and from a young age Cuban students are brainwashed to believe that their country’s version of Marxism works, just as Cubans are starving to death or being arrested the next street over. Celebrities boost their status by taking expensive vacations to the tropical and manicured parts of the island, while the common people remain separated and kept just a few miles away. How can we, as a free and democratic country with a significant historical document binding us together, bring about change in countries like Cuba? The answer is simple: we must speak out.


How powerful are words? They have defeated swords and guns, toppled regimes and

governments, stirred the pot for massive cultural upheavals that have brought together white and black in school and allowed Indians to gain their independence from a distant empire. There is no weapon on the face of the planet more powerful than words. We use them every day when we write or speak, and for so many of us they have become something that we take for granted.


Every time a book is banned because of its’ content or a post is deleted on social media for being “offensive”, our freedom erodes just a little bit more. Fortunately, we are still lucky enough to be members of a society that not only craves knowledge and advancement, but also has the ability to capitalize on opportunities that result in the cultural liberation of others. By making our voices heard, we are able to draw attention to issues that some may not even be aware of. In the case of Cuba, it will take a revolution to reverse the course the country has been taking over the past half-­century. If the world comes together to speak out against the type of human rights violations

occurring on the island, a concerted effort could take place to free the Cuban people and the government would be under political and economic pressure to make changes. From Cuba to China to North Korea, there are millions of people that find themselves living under oppressive and powerful governments. The problem doesn’t lie with a lack of military action; the problem results from a lack of public concern, which begs the question: how exactly do we go about making our voices heard?


Our words should be used as a catalyst for change, and on an individual level this is a

daily task. There are a million different methods and ways to speak out, but none will work unless we actually use them. Authors write, artists draw, bloggers type and presidents lead; every person with an opinion deserves to be heard and understood, whether by visitors to an art gallery or an audience of readers picking up a book. Talking to others about issues does, in fact, count as spreading information; every time you speak with a friend about real world issues, you are both practicing your intellectual freedom and also boosting cultural awareness of the world around us. Lifting or leaving an embargo in place won’t do anything to change the situation on the island of

Cuba; until the world becomes aware of what’s happening, these types of situations will continue in different dictatorships and one­party states around the world. In the end, it all boils down to the essential concept of freedom of speech. Our founders knew how important this one fundamental human right was; having the ability to say anything (to an extent) ensures the preservation of the will of the people, and as long as those people are informed and aware, government can act as only a representative. In a world where political correctness and censorship are becoming dominant topics of discourse, Americans must bring to the forefront the importance of our society’s intellectual freedom so that we may once again be in a position to aid in the spread of universal human rights to every person, in every corner of the world.

A Question of Copyright

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Written by Gary H. Becker

Q. Our school nurse is the head of a Relay for Life team. She wants to use a quote by Suzanne Collins, "Hope is the only thing stronger than fear." (Hunger Games), on T-shirt designs. One option is she will have team members purchase the T-shirt to wear the day of the event and thereafter. The second option is to print enough T-shirts to sell to raise money for Relay for Life.


I told her she would have to get permission from the author to use the quote. Am I correct?


A. You are correct in your assumption that permission would need to be obtained prior to use. The following provides some explanation as to why this applies in the situation you have stated.


Slogans and phrases typically are covered by trademark law, not copyright law. There is no equivalent to Fair Use in Trademark law, so you would need to check if this phrase had been trademarked.


Assuming the phrase hasn't been trademarked and is a quoted excerpt from a literary work, interviews, etc. , the Fair Use analysis could be applied as follows:


1. Purpose of the use - Not For-profit, which weighs in favor of Fair Use.


2. Nature of the work - If the source is something creative, like a novel or screenplay, which is the case in this situation, then that would weigh against Fair Use.


3. Amount of the work used - A short quote qualifies as a small portion, but you also have to consider the qualitative aspect (i.e., could it be considered the "heart" of the work). MLK Jr.'s "I have a dream" quote is a good example of a short quote from a longer work that would be considered the "heart" of the work. If the quote you're considering using is similar in nature to the MLK quote, then this also weighs against Fair Use. In the case of a movie, if the quote is designed for viewers to remember as a key message to be communicated by the viewing, then the quote would constitute being a "heart of the work" item. In any creative work, there may be multiple instances of "heart of the work" quotes, text, images, etc. present.


4. Market effect - Most likely weighs against Fair Use, since the copyright owner could create their own t-shirts, using the quote, and and market them to individuals and groups, even customizing them as necessary.


Therefore, this would have potential, negative, future impact on the copyright owner. Unless the quote came from a work that is in the public domain, it raises the issue whether the proposed use meets the Fair Use criteria.


Other than Trademark, interpretation of Fair Use is a local decision and needs to be documented if an agency, institution or individual proceeds in using copyrighted content in which they wish to claim Fair Use.



A “Question of Copyright” is an ongoing column authored by Gary H. Becker, national Copyright law consultant and retired, public school system, technology administrator. If you have a question, pleased send it to gbecker@beckercopyright.com. You will receive an individual response and your question may appear in a future edition of FMQ. Requests to withhold names will be honored.

It's Membership Renewal Time!

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To renew your membership, or to join FAME, please go to the website on the Membership tab, and follow the directions (http://www.floridamediaed.org/membership.html).


The various membership types are listed (Active, Retired, Associate, Student, Institutional, Signature Program) with links to either pay online or print out the form and mail it in with your remittance. If paying online, you will be directed to the online form. Fill this out, then you will be directed to the store. Click on the box with the membership-type you are renewing or joining. Online payment is on a secure page. If paying by mail, click on the link for the appropriate form (the link is lightly underlined) and mail in the form to the address on the form. FAME is stronger than ever, and we appreciate your support and participation in YOUR state professional association for our profession.

ALA Annual Conference is in Orlando this June!

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Have you registered for ALA’s Annual Conference? It’s not too late!


http://2016.alaannual.org/


ALA is coming to Florida and FAME is celebrating! Mark your calendars for June 23-28 in

Orlando for ALA’s biggest conference. Since ALA is in Florida this year, the conference is

FAME’s summer event. Come network, meet authors, and have fun with your fellow librarians.


Be sure to come to FAME’s Dessert and Champagne Reception held at the Rosen Center (Site of #FAME17 Annual Conference!) Salon 5/6. See the invitation below for details.

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Catch FTR author and friend of FAME, Lynne Mattson, on her June Florida promotional events for the last novel in the NIL trilogy

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