The Kindle Fire HDX vs The Kobo Vox
Impacts on the Demand and Design of Technology
The Kindle Fire HDX
The Kindle Fire HDX is one of the best tablets you can get right now. A product originally meant for reading has been transformed into a monster of a tablet that rivals apple's own tablets. It is powered by Qualcomm's 2.2Ghz Snapdragon 800 GPU, which is paired with a KRait 400 processor and Adreno 330 GPU. It has a 8.9-inch, 2,560 x 1,600 pixel resolution panel.
And the Competitor
But why is the HDX better?
A Closer Look at the Vox
Kobo wanted a more "social" reading experience, giving the reader the ability to connect to Facebook to like and share pages of books they are reading. This sounds good until you notice the slow speed that pages are turned and the ever common "loading pinwheel". A large part of the comments are about the slow sluggish speed that the Vox loads pages. In addition there is no on device Facebook app, so all interactions are through an opened web page.
The Big Idea
Amazon is not only a bigger company that has been used far more in most of the world. Kobo does have more of its products in use in places in Canada, where Kobo is based, but Amazon's tablets are used far more. Amazon beats Kobo in advertising, the use of the economy, their company goals, and capitalizing on fads.
As a Canadian based company who's goal was to provide competition to Amazon's almost monopoly of the E-reader market, they are doing pretty good. However, they do not have the money and popularity Amazon has to actively compete in the advertising world against them. Kobo does provide an alternate to Amazon if someone is completely against them.
Strength of the Economy
The Kindle Fire HDX was far more successful due to good advertising, a good economy, fads that helped the popularity, and Amazon's ability to accomplish their goals. Kobo failed with the Vox by not advertising, failing to successfully integrate Facebook into the device, and just not being as good as a device as its rivals.