Persuasive Techniques Analysis
By Natalie Phillips
The message of this advertisement is to purchase Adidas products because they make you believe in yourself. "Today is up for grabs." The commercial is encouraging people to never give up and let nothing stand in your way. The persuasive technique for this advertisement is individuality. It is saying people who believe in themselves are Adidas product users. The target audience is all athletes. When training, these individuals will desire to use Adidas clothing and accessories, too, to ensure each workout and training session is maximized. The whole commercial is focused on the athletes. The intended effect of this advertisement is to convince athletes into never giving up on their goals and Adidas can help with it. Saying "Today is up for grabs," people are encouraged and motivated to accomplish their athletic goals. This is an effective advertisement because it makes people want to take action and fulfill dreams.
The message of this advertisement is that the Clorox ToiletWand is better than the papery version of a toilet brush. Statistics show that people who tried both products preferred Clorox ToiletWand over the paper version 3 to 1. The persuasive technique used is name-calling. The commercial is highlighting the Clorox product and putting down the paper item. The target audience is parents who need to clean their toilets. In addition, the woman in the commercial is spraying the paper wand away with a garden hose and happily using the Clorox wand. The intended effect of this advertisement is to make people buy the Clorox ToiletWand rather than the paper version. The Clorox product comes with six scrubby sponges that have Clorox cleaner inside ensuring the toilet will have a deep clean while the papery wand needs to be removed completely. Overall, the advertisement is effective because it provides a cost-saving/time-saving explanation of the benefits of the Clorox ToiletWand.
The message of this advertisement is that Skittles are meant to be fought for. The men in the commercial were arm wrestling for who gets the last yellow Skittle. The persuasive technique used is slogan. "Settle the rainbow. Taste the rainbow." This is a phrase used to keep the product in the mind of the consumer. The target audience of these advertisements is for everyone because adults and children both like the idea of "tasting a rainbow." In addition, it makes the viewer think that Skittles must be good if they need to be arm wrestled over. The intended effect of the advertisements cause viewers to want Skittles because the commercial shows the whole town loving Skittles so much they will arm wrestle for them. The advertisement is effective because the phrase keeps the product in the mind of the consumer with its catchy ring.