DisAdvantaged and Advantaged
Advantage Business Media helps more than one million innovators at science, design engineering, and manufacturing companies discover and procure new technologies that give them a competitive advantage. Our marketing solutions introduce products from more than 2,000 customers to our loyal readership through our digital media offerings, magazines, and conferences. At Advantage, our passion is technology, and we love introducing new products to buyers.
Advantage Business Media was acquired in January 2014 by Owner Resource Group, an Austin, Texas-based private investment firm founded to bring superior outcomes to privately held businesses. Advantage is led by CEO Jim Lonergan, who, since joining the company in August 2014, has launched a cross-company strategic growth plan to drive revenue growth focusing the company on key vertical sectors, expanding its organic digital footprint, development of a suite of marketing services offerings, expansion of our conference and awards business, and improving audience engagement in all sectors.