Digital Footprints

What kind of mark are you leaving?

  • 87% of Americans can be identified online with just three facts about them: ZIP code, birthday, and gender (Morehouse, 2011).
  • In 2009, 45% of all hiring managers used search engines to research the digital footprint of potential applicants - up from 26% the previous year (Cowell, 2010).
  • 63% of hiring managers decided not to hire an applicant because they found something questionable about that person on a social networking site (Cowell, 2010).
  • 31% of colleges surveyed said that they background check their applicants. (Kaplan Test Prep, 2013)
  • 29% of colleges surveyed said they visited applicants' Facebook pages. (Kaplan Test Prep, 2013)
  • 4 out of 5 law enforcement agencies surveyed have used social media to gather intelligence during an investigation. (LexisNexis Risk Solutions, 2012).
  • Only 3% of people perform a search on themselves regularly, and almost three-quarters have only searched for themselves once or twice (Cowell, 2010).

5 Ways to Make a Positive Digital Footprint!

How to Leave a Positive Digital Footprint

  • Be careful what you put online - only post what you are comfortable with others seeing
  • Posting is permanent - think before you post!
  • Private is never private - there are ways to get around privacy settings - post only what you would be comfortable with parents, colleges, employers, or the police seeing.
  • Monitor regularly - periodically perform an Internet search on your name to see what has been posted about you.
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