What kind of mark are you leaving?
- 87% of Americans can be identified online with just three facts about them: ZIP code, birthday, and gender (Morehouse, 2011).
- In 2009, 45% of all hiring managers used search engines to research the digital footprint of potential applicants - up from 26% the previous year (Cowell, 2010).
- 63% of hiring managers decided not to hire an applicant because they found something questionable about that person on a social networking site (Cowell, 2010).
- 31% of colleges surveyed said that they background check their applicants. (Kaplan Test Prep, 2013)
- 29% of colleges surveyed said they visited applicants' Facebook pages. (Kaplan Test Prep, 2013)
- 4 out of 5 law enforcement agencies surveyed have used social media to gather intelligence during an investigation. (LexisNexis Risk Solutions, 2012).
- Only 3% of people perform a search on themselves regularly, and almost three-quarters have only searched for themselves once or twice (Cowell, 2010).
5 Ways to Make a Positive Digital Footprint!
How to Leave a Positive Digital Footprint
- Be careful what you put online - only post what you are comfortable with others seeing
- Posting is permanent - think before you post!
- Private is never private - there are ways to get around privacy settings - post only what you would be comfortable with parents, colleges, employers, or the police seeing.
- Monitor regularly - periodically perform an Internet search on your name to see what has been posted about you.