Struggling Pilates Studio and Organic Juice Bar in Manhattan Beach
AIMEE & JASMINE "FITNESS & COLD-PRESSED JUICE ENTREPRENEURS"
Owners need to make some very tough decisions. The Pilates studio is making money, but the juice business is losing money. Should they spin off or disband the juice business? Both businesses should be profitable. They're just mismanaging both businesses. They need to secure outside distribution for their line of juices. Hiring problems. Not enough reliable staff, owners forced to work 7 days a week, putting strain on family and friends. Entire life savings is tied up in the business. The studio looks and feels like a white bathroom. They need to add vibrant colors, new furniture and improve the layout to attract higher-end clientele. A new look and feel will go a long way in the branding and marketing process.
PRODUCT TEST: DIANE TAKES JASMINE'S PILATES CLASS AND DOES SOME ORGANIC JUICE SHOTS
RETAIL MAKEOVER WINNER
ZUMA JAY -- SURF BOARD AND CLOTHING RETAILER IN MALIBU
Store is financially struggling and suffering from extreme clutter. Store interior needs to be renovated, painted and re-organized. Old merchandise must be liquidated and hot clothing designers need to stock the shelves. They need to hire a new, younger staff that speaks to their hipster Malibu customer base. Community outreach, surf lessons, and sponsoring local surf teams must be instituted or this landmark store will be wiped out. Mike and Ava need to design a proprietary Zuma Jay surf clothing line to attract press and media buzz.
MIKE & AVA "SURF STORE OWNERS & SURF APPAREL DESIGNERS"
PRODUCT TEST: MIKE TAKES DIANE OUT FOR SURF LESSONS IN MALIBU
ALTERNATIVE -- WE MAY WANT TO CONVERT ZUMA JAY FROM JUST A SURF SHOP INTO A FULL-BLOWN SURF AND TRIATHLON RETAILER. WE'D ADD BIKES AND RUNNING GEAR TO THE RETAIL MIX. SURFING AND TRIATHLONS ARE TWO OF THE HOTTEST SPORTS. NEW STORE NAME: "TRI SURF". NOW MORE REVENUE STREAMS, MORE CUSTOMER TRAFFIC AND DIVERSITY OF CLIENTELE. WE'D ADD REILLY, A WELL-KNOWN TRIATHLETE AND COACH, TO THE MANAGEMENT TEAM. THIS WOULD BE A VERY UNIQUE, SMART AND ASPIRATIONAL MAKEOVER / REBRANDING.