2015 Marketing Review

By: Steven Montgomery

Companies that Marketed themselves the Best in 2015

1. Apple: Stands as one technology company that truly gets marketing. It defines the next big thing and creates game-changers in existing markets before people themselves even know what they want.

2. Nike: A sneaker business that somehow became the world's largest sports footwear and apparel company, one of the top brands in the world, and a $48 billion S&P 500 component.

3. Geico: $28 billion in assets, and one of the most widely recognized insurance brands in the world, is all about two things: Warren Buffet and Marketing.

Best & Worst Products introduced in 2015


1. iPhone 6: Another successful Apple product upgrading and improving everything about the old phone

2. Xbox One: This gaming system has upgraded everything there is about Microsoft in a console


1. Hoverboard: A self-balancing scooter or an explosion waiting to happen? Despite their coolness, this tech fad has a dangerous side. These "Hoverboards" have been reported exploding or setting fire in homes, thus making it a danger to anyone around it.

2. Apple Watch: This Apple product was expensive, dull, and just completely unnecessary

Best Movies of 2015

1. Star Wars: Despite actually watching it yet, I've seen enough reviews to know that this movie was a smashing success grossing $247.97M dollars.

2. Jurassic World: American science fiction adventure film and the fourth installment of the Jurassic Park series grossing more than $500 million worldwide.