Evaluation Models

Value-Added Student Conversations

Course Description

The value-added student conversation course is an entry level course that has practical application at all levels of the enrollment process. The course is four hours long, taught by a facilitator in two days. The course is available via Webinar for personnel out of area. The performance-based objectives of the course is for enrollment representatives to learn how to tailor the conversation to the student’s education 100 percent of the time.


Facilitator lead course includes use of presentation slides, a training manual, and worksheet. The training includes a visual map for enrollment representatives to take notes of the student conversations. The webinar is used for remote office locations and enrollment representatives outside the main campus

Course Activities

The facilitator will use presentation slides to describe the purpose and benefits of incorporating value-added student conversations.

  • Training is face-to-face

  • Training includes collaborative learning activities

Day one; teams will create three strategies to improve student conversation with 100 percent accuracy. Learners will generate 10 questions that may be used to create a value-added conversation with 100% accuracy.

Day two; learners will focus on incorporating the value-added questions in student conversations. Learners work in teams of two to practice using the questions generated in a student conversation. Learners complete the end of course survey.


The value-added student conversation course is designed to improve student conversations, discover challenges, and identify degree options. Illustrated below are the cost for the facilitator lead two day training, Webinar, and assessment.

Facilitator Training $5,400

Webinar $3,500

Online Assessment $900

Total: $9,800

The return on investment is estimated at 20% annually.

Short-term Outcomes

The short-term outcomes is to improve student conversations, increase the quality of customer services, and increase enrollments. By focusing on the student needs, the level of motivation in completing their degree increases. A positive outcome is to improve enrollment of students. “Outcomes are the positive changes or accomplishments" (Suskie, 2009, p. 109).

Course Impact

The course aids learners to focus on the student's conversation and motivation. The course impact is for enrollment representatives to become better equipped to support students though graduation. Ultimately, this leads to increased graduation rates at UOPX. The potential estimated increase in enrollments is 10% annually.

Course Evaluation

The course contains a formative assessment that identifies problems or glitches. The course facilitator will make observations about the level of learning, and knowledge gained. Information gathered from the formative assessment is analyzed. Formative assessments may reveal the need for additional training. The course evaluation provides, “Information that would be useful for program improvement” (Suskie, 2009, p. 112).


Suskie, L. (2009). Assessing Student Learning. A common Sense

Guide (2nd ed). San Francisco, CA. Jossey-Bass

University of Phoenix Official site (2014). Retrieved from


Contact: Rosa Romero 602-412-8158

Thursday, Jan. 22nd, 6-10pm

2625 Fountain Parkway, Phoenix, AZ 85034