Is Nike sustainability as good as we think?
At NIKE, Inc. they have worked across their operations – from design to delivery, materials to contract manufacturing – to understand where their actions have the greatest impact and where they can influence the greatest change.
Nike has tried to increase their sustainability. For example, their new show called the flyknit is made revolutionized by the age-old craft of shoemaking by knitting shoe uppers precisely engineered for strength and support where it’s needed while reducing waste in the manufacturing process.
It takes 30 liters of water to dye a t-shirt using traditional dyeing methods. ColorDry technology removes water from the dyeing process by using recycled CO2 to infuse fabric with intense, saturated color. Also, Nike has collected more than 28 million pairs of used athletic shoes, recycling them into new superior performance gear and incorporating them into thousands of sports surfaces.
Nike is becoming better to understand and address our environmental footprint, especially their use of water, their creation and reuse of waste and the toxicity of materials and processes used to make their products. In 2001, Nike formed a CR Committee of the Board with oversight of environmental impact and sustainability, labor practices, and corporate responsibility issues in major business decisions.
1. the Nike fly knit shoe reduces footwear waste 80% on average compared with traditional production methods.
2. making the shoe above for a year saved 66,000kg- about the same as amount as 12 adult African elephants.
3. Nike is trying to reduce there pollution dramatically over these next years which will be very beneficial.