Meet our newest TUNErs

... Welcome to the TUNE family!

Jesse Watson, Software Development Manager (TMC) | Seattle

Jesse will be leading the Reporting team, which serves and displays customer data in the core of the Attribution Analytics product. He'll be responsible for day-to-day management and leadership of the team, working with Product to define the roadmap, paying down technical debt, ensuring quality, and generally providing what our customers are paying for.


Professional Background:

I'm a tech guy, manager, and entrepreneur who has been in the tech world for about 20 years, ever since I discovered in high school that I could make HTML pages do fun things with Perl CGI. Since then, I've coded a bunch of stuff, had experiences leading teams both onshore and offshore, and have built various products for both startups and established companies. I was one of the original 3 engineers at Varolii in downtown Seattle, and authored one of their core products -- a visual authoring tool for their telephony platform. As a developer, and later, a dev manager at Varolii, I got the rare chance to be a part of a startup as it grew from 11 to over 300 people. Over the course of my 12 years there, I helped lead Varolii through a major business and technology crisis --the transition from being a "platform" company with many capabilities but no reusable offerings, to being a "product" company with multiple packaged application offerings which could be quickly deployed, and configured for various markets. Most recently, I launched a successful Kickstarter to create my own "autopilot" e-commerce company with the help of my wife, who is a dietitian with chronic digestive disorders. Together, we invented a company called Nicer Foods (https://nicerfoods.com) that sells specialty food online to people worldwide with digestive issues such as celiac, Crohn's, and IBS. The company is 95% outsourced with vendors used for making the food, packing the food, shipping the food, and a fully automated order-taking and fulfillment process. My wife continues to run the company by blogging and handling customer service. As both a tech and business guy, the guiding principle that has shaped most of my career is guided by something my father taught me. (He was a software engineer at Hewlett Packard for 20 years.) While I was learning to code in high school, he said: "The number one failure of the software industry is building the wrong product." So I've been doing my best to build the right product ever since.


What attracted you to TUNE:

A combination of a fantastic management team, the right priorities on creating an environment that nurtures creative energy, and an incredible opportunity to do for the mobile apps world what Google did for web pages.


Outside of Work:

I'm a father of a 6-year-old girl and I'm a husband on my second marriage -- lucky enough to be married to the woman of my dreams. I've been through my own share of tough times in my life, and I like to think they've made me both stronger and more compassionate. I've learned to be very grateful for the things I have. Fundamentally, I'm a creative / contemplative, and I'm probably a little too earnest for my own good. I'm also a jack of all trades who has tried a bit of everything in my life. I'm a published fiction author, an award-winning short filmmaker, an independent trainer of Nonviolent Communication, and an occasional Buddhist philosopher (when I'm not too busy being attached to things).

Leif Dalan, Senior Software Engineer (TMC) | Seattle


Professional Background:

I worked as part of a small agency since 2009 tackling the full spectrum of stacks, technologies, challenges, and plenty of colorful clients in between. As a self-taught software engineer, this experience has proven invaluable as I've both rounded out my toolbox and started to explore my real passions in this community. At this stage in my career, I'm most looking forward to contributing my voice and work with TUNE to the continued advancement of our dynamic industry.


What attracted you to TUNE:

TUNE landed on my radar thanks to a Meetup. I was initially drawn to the technology ecosystem, and have since been continuously impressed by the talent TUNE employs. It's a toss up at this point whether I'm more excited about the technology or the group of people I get to work with.


Outside of Work:

I am a Seattle native and just about everything that comes with that. I spend a lot of time in the mountains, bumping elbows at local music venues, and attending to my facial hair. All regional stereotypes aside, I also play ice hockey and am an avid golfer on the weekends.

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Please welcome Loraine and Loren who come from our TUNE/Ada partnership through TUNE Cares.

The Ada Academy is an intensive software developer training school for women. Ada's unique year-long program begins with seven months of classroom instruction in cutting-edge web technologies in which students learn the most up-to-date development skills and then transition to a 5-month internship program with a local tech such as TUNE, Zillow, RedFin, Expedia, Amazon and others. Welcome to the team, ladies! We are so proud to bring you on board!

Loraine Kanervisto, Software Development Intern (Reporting) | Seattle

Professional Background:

Prior to attending Ada Developers Academy, I worked as a freelance writer, focusing on LGBTQ features and consumer tech articles. I studied English and German at the University of Hawaii at Manoa.


What inspired your transition to Tech:

I've worked as a freelance writer (consumer tech articles, LGBT entertainment features) and as an Apple retail employee. In both of these roles, I gained exposure to new technologies, and I often wanted to be more involved in the creation and problem-solving processes. Once I heard about Ada Developers Academy, I knew I had to give it a shot!


What attracted you to TUNE:

TUNE has a history of community outreach that really caught my attention (the TUNE House in U District, Belltown community cleanups, etc). Also, I believe that Ada students can learn a lot from TUNE's mentors, Yan Mei and Heather.


Outside of Work:

An awkward goth who rides a bicycle all over Seattle. I enjoy spoken word and storytelling performances.

Loren Wang, Software Development Intern (HO) | Seattle


Professional Background:

I have collaborated on many diverse teams in various multicultural organizations. Prior to joining Ada Developers Academy in May, I was working with a non-profit agency and various school districts to provide low-income children access to supplemental education. I’m excited to volunteer the development skills I will gain to also help non-profits in the near future.


What inspired your transition to Tech:

I became really interested in switching to a career in tech after realizing the unlimited potential for growth and learning. I really like that you're always going to be expanding your knowledge to keep up with the fast-paced innovations in the industry. What also attracted me was the versatility of programming-- you can use those skills in so many different areas.


What attracted you to TUNE:

Everyone I talked to from TUNE was really passionate about the company and their work. I could tell that TUNE really values their employees. I also like how TUNE wanted to work with us in shaping the internship to our interests in addition to the company’s needs. Really excited to start my internship here!


Outside of Work:

I’m an advocate for advancement and equity of underserved minorities in our community. I enjoy riding my bike, spending time with family and friends, hiking, going to music shows, traveling, and practicing several foreign languages— Mandarin Chinese, Korean, and Spanish.