Online Advertising Terms

Final Exam Review

Michael Marcin

Advantages and Disadvantages


1. Cost-effectiveness, 2. Targeted Audience, 3. Scalability


1. Customers tend to ignore, 2. May not reach your intended audience, 3. Copyright Issues

Banner Ads

Embedding an ad into a web page, known as a click through due to interactive actions where the customer clicks and is taken to the company website.

Pop Up Ad

Ads that display in a new browser window either in front or behind the current browser window.

Flash Ad

Adding interactive elements to standard HTML sites

Floating Ad

Ad that moves across the screen or floats above the content.

Rich Media Ad

Ad that includes animation or a video and has more complex user interaction


Video games containing advertisements.