Online Advertising Terms
Final Exam Review
Advantages and Disadvantages
1. Cost-effectiveness, 2. Targeted Audience, 3. Scalability
1. Customers tend to ignore, 2. May not reach your intended audience, 3. Copyright Issues
Embedding an ad into a web page, known as a click through due to interactive actions where the customer clicks and is taken to the company website.
Pop Up Ad
Ads that display in a new browser window either in front or behind the current browser window.
Adding interactive elements to standard HTML sites
Ad that moves across the screen or floats above the content.
Rich Media Ad
Ad that includes animation or a video and has more complex user interaction
Video games containing advertisements.