TII: Equitable & Accessible Brands
The Innovative Incubator for Week March 13th
Women's History Facts: Sororities
Birthed at a time in history when the traditional roles of women were being challenged, the founders of the first Black sororities had to overcome the stereotypical views of sexism and racism as well. Now over a quarter of a million women belong to Black sororities with numbers increasing annually. These women make a lifetime commitment to continue the legacy of building social capital and uphold the strong ideals of education, integrity, public service and activism.
Sororities are commonly defined as college social clubs or organizations for women, with particular distinction given to African American sororities. Birthed at a time in history when the traditional roles of women were being challenged, the founders of the first Black sororities had to overcome the stereotypical views of sexism and racism. These young people have considered exceptional in their own thinking that a college education was not easily accessible to African Americans. By contrast, within mainstream society, they were subject to rejection because of the color of their skin, having to prove their capabilities in the intellectual environment of the collegiate world. The need arose to organize a support system, the horizontal ties known as sisterhood. Destined to become leaders, nine women stood firm and formed the first African American sorority in 1908.
Now over a quarter of a million women belong to Black sororities with numbers increasing yearly. These women make a lifetime commitment to continue the legacy of building social capital and uphold the strong ideals of education, integrity, public service, and activism.
Early College vs. Dual Enrollment.
The primary, practical purpose of dual enrollment is the acquisition of college credits while in high school, which will save both time and money for young people who desire to pursue higher education. While these programs are good, especially to the extent that they target traditionally underrepresented populations of students, it’s important not to overemphasize the “credit attainment” aspect to the detriment of student’s ability to successfully pursue a pathway that prepares them for higher-level courses and leads to a meaningful outcome in the form of a degree or marketable credential.
Additionally, it is critical that dual enrollment courses be aligned to some degree or certificate pathway. The statement “random acts of dual enrollment” is used to describe the all-too-often unrelated courses students take, which ultimately may not add up to progress toward program or degree completion. The courses students take should lead to an outcome that is progressive, marketable, and worthwhile.
A graphic that explains this in more detail is in the resource section of this document.
- All materials should be ready to go in multiple languages
- Discuss with technology the option to make the website change languages
- Printed documents should be printed in multiple languages
- Make sure you have translators in place on Marketing Mondays or Open Houses
Market Materials & Plan DUE to be COMPLETED
Friday, April 14th, 5pm
This is an online event.
AMAZING JOB, Shawn Boone, from Brockton Public Schools!
Building Your Early College Brand
About your Early College
- What is your mission and vision?
- What problem are you solving for students?
- What do you like about your favorite education organization's visual identity?
- Why should students and families consider Early College?
- What are 5 adjectives that best describe your future Early College?
About the Identity
- Know your prospective students.
- What is the primary message to prospective students and parents?
- what is your brand identity? What makes your EC look and feel different?
- Look at 3 brands whose visual identity inspires you.
- Think about how you want it to feel, look, and experience.
- Do you have an Early College logo for your pilot?
- Is your website complete?
- Do you plan to get your pilot students "swag" (ie. shirts, bookbags, devices, etc.)
- Have you begun to think about what your marketing materials look like? (ie. brochures, handouts table cloths, etc.)
Next Stop...Budget Considerations
- Student/college ID Cards
- College Professors' Badges for on HS Campus
- Staff Training Stipends
- Collaborative Planning Team Stipends
- IHE Student Ambassadors as mentors and a part of the Wrap Around Services (helps with union concerns)
- Marketing Materials ( T-Shirts for students and staff, Sweatshirts, Devices, Bookbags)
- Compatible devices and software
- MiFi's (often times students suggest they have the internet at home when they are really using their cell phones
- Campus visits (all staff should visit each other's campus at least once)
- Community Marketing Events
- Furniture and Swag to make the space of the HS feel collegiate for those schools that will be hosting the courses live for students.
I am sure I am forgetting some items, let me know if anything pops in your mind that I need to add to the list.
Each video is about 20 minutes in total. Consider listening to these on your way in to work this week. Let me know what you think about them. Are you and those on your team change agents? Enjoy!