Course content

Darrin DiBenedetto

banner ad: known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website

pop ups: ads that display in a new browser window either in the front or behind the current browser window

flash ads: adding interactive elements to standard HTML sites

floating ads: move across a screen or floats above the content

rich media ads: includes animation or video and have more complex user interactions

advergames: video games including advertisments