Course content
Darrin DiBenedetto
banner ad: known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
pop ups: ads that display in a new browser window either in the front or behind the current browser window
flash ads: adding interactive elements to standard HTML sites
floating ads: move across a screen or floats above the content
rich media ads: includes animation or video and have more complex user interactions
advergames: video games including advertisments
pop ups: ads that display in a new browser window either in the front or behind the current browser window
flash ads: adding interactive elements to standard HTML sites
floating ads: move across a screen or floats above the content
rich media ads: includes animation or video and have more complex user interactions
advergames: video games including advertisments