Campaign Design Activity

By- Shivam Jaiswal

Part 1

Congress Member

Marchant Kenny

Republican

Irving, TX

75063

Table

Category

Your District

U.S. Avg.

Population

Median Age

35

Percentage under 18 (subtract over 18 % from 100)

24.5

Percentage over 65

9.1

Percentage White (non-Hispanic)

68

Percentage Black

11.2

Percentage Hispanic

22.9

Family Households

71.6

Housing

Percentage that own their home (“owner occupied housing”)

48.5

Percentage that rent their home (“renter occupied housing”)

51.4

Education

Percentage that earned a high school diploma

18.8

Percentage that earned a bachelor’s degree

27.8

Economic

Median household income

$61882

Percentage of individuals below the poverty level

9

Social

Foreign born

22.4

Language other than English

19.7

Industry (click “show more” by Economics)

Manufacturing

10.8%

Farming, fishing, and forestry occupations

1.9%

Education, healthcare, and social assistance

22.5%

Construction

10.8%

Retail

11.5%

Professional and Management

10.5%

Part 2

First segment: Enterprising Professionals

Household type: married couples

Housing: multi units; single family


Most of the young educated people are more engaged in STEM jobs. The neighborhood is very diverse with more than twenty percent Asians. Technology seems to be a big deal. People also shop from Amazon for convenience. Some well known restaurants are Cheesecake Factory, Chick fill a and Starbucks. In free time, people visit museums, watch movies, etc.

Second segment: Young and Restless

Household type: single

Housing: multi unit rentals


They are young, diverse and well educated. Most of them rent and will move for jobs. They live alone or in a shared place in densely populated areas of large metros in south, west and mid west. They text, listen to music, pay bills, get directions; can't do a lot without a cellphone. They shop for best price. However they buy organic food but go to a fast food restaurant sometimes.

Third segment: Metro Renters

Household type: singles

Housing: multi unit rentals


They are mostly young, educated or mostly in school. They either live alone or with a roommate in a rented apartments in center of the city. They are willing to take risks and be on top of their professions. Most of their income goes to their rent, fashion and technologies. They use their phones for everyday news, entertainment, shopping and social media. They also love close to their jobs and some of them walk to their jobs.

Part 3

Plank and rationale

Plank:

republicans will pursue free market policies that are the surest way to boost employment and create new job growth and economic prosperity for all.


Rationale:

high percentages of kids who will get out of college lives in our district so for them to get jobs we will need to have jobs open for them.


Plank:
We oppose the non-consensual withholding of care or treatment from people with disabilities, including newborns, as well as the elderly and infirm, just as we oppose euthanasia and assisted suicide, which endanger especially those on the margins of society.

Rationale:
Because government should set a positive standard in hiring and contracting for the services of persons with disabilities, we need to update the statutory authority for the Ability One program, a major avenue by which those productive members of our society can offer high quality services. The Individuals with Disabilities Education Act (IDEA) has opened up unprecedented opportunities for many students, and we reaffirm our support for its goal of minimizing the separation of children with disabilities from their peers.


Plank: We need a dramatic change in the attitude of officials in Washington, a shift from a job-killing punitive mentality to a spirit of cooperation with producers, landowners, and the public.


Rationale:
An important factor is full transparency in development of the data and modeling that drive regulations. Legislation to restore the authority of States in environmental protection is essential. We encourage the use of agricultural best management practices among the States to reduce pollution.