Why Words Matter
Carbon Lehigh Intermediate Unit #21 Lunch and Learn
Ensure your messaging is consistent and build effective communication bridges within your school system.
Presenter:
Stacey Cohan is an award-winning journalist and communications consultant with two decades of experience reporting for national and local television markets. Her work has appeared on networks including: CNN, CBS, FOX and NBC and hundreds of news outlets around the world. Stacey excels in delivering critical information during tense times. Her work during the terrorist attacks of 9-11, the DC Sniper case and the arrest of the Boston Bombing suspect taught her how to distill vast amounts of information into impactful and memorable stories. She now uses her experience to teach others how to do the same.
Objectives of this Session:
- Develop a concise and effective message.
- Create a communications strategy.
- Communicate in the modern age (using traditional channels as well as social media).
- Effectively communicate with both the school community and the media.
- Understand the media and how to work with them.
Target Audience:
Superintendents, Assistant Superintendents, Human Resources Directors, Special Education Directors, Pupil Services Directors, Principals, Assistant Principals, Communication/Media Coordinators.
Why Words Matter: Communicating During A Crisis
When:
Tuesday, May 9, 2017, 11:30am-3:30pm
Where:
Carbon Lehigh Intermediate Unit #21
4210 Independence Drive
Schnecksville, PA
Important Information:
Training will include Powerpoint, class discussion, interactive exercises and a capstone Mock Press Conference.
Lunch will be provided.