Persuasive Techniques

Bandwagon

The message of this commercial was to make the viewers want to like the website bandwagon.net. In the commercial, they had different people in the commercial talk to the guy in the commercial and he recommended them teams for each one of them; and they were all different kinds of people so therefore anyone can use it. This is the bandwagon technique; by having a whole bunch of completely different people go on the commercial and have a team picked for them it shows that anyone can use bandwagon.net. The target audience is anyone, because everyone is suppose to be using bandwagon.net. The intended effect of this ad was to make people want to use bandwagon.net because anyone can do it. I think this is an effective ad because it shows that a set of diverse people use this ad, so it makes the viewers want to use the website too.

Humor

The message of this commercial was that the guy in the commercial finally realizing that to suceed he had to bash his head aginst the pepsi can, and he realizes that at the end. The persuasive technique being used is humor, at the end of the commercial it's funny because he realizes that hte scar on everybody's forehead was from the pepsi can. The target audience is anyone who is thirsty for something to drink. I know this because the ad is to promote pepsi. The intended effect is to make the audience want pepsi because the commercial made them laugh.

Individuality

The message of this ad was to make the viewer think that they can get what they want when they go to Burger King. The technique being used is individuality, and in the commercial the commercial conveys that you can do what you want, "Have it your way". The target audience is probably adults, because they will get the message that they can be their own individual when they go to Burger Kind to eat. The intended effect of this ad is to make the audience want to go to Burger King because they can get what they want. This is an effective ad in my opinion because the ad makes you feel like you can be an individal.

Name-Calling

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Th message of this advertisement is to make people that use windows feel bad about themselves because they aren't using Mac. The persuasive technique that is being employed is name calling. I know this because they are basically calling people who aren't using Mac not real men, "real men use macs". The target audience are probably more teens and adults, because they are Usually the only people that use and know what Mac and windows are, so children wouldn't understand this ad. The effect of this ad is to make the viewer want to use Mac so they wont be looked down at like people who use windows do. I think this is an effective but mean ad, it stands out.

Plain Folks

The message of this ad is to make the viewer think that any one can use that canon camera that is being advertised; even normal people. You can tell because throughout the commercial, these people just walk around town taking artsy pictures of themselves and they seem really normal. It makes the viewer think that the DSLR camera is easy and regular people (plain folks) can use it. The persuasive technique being employed is plain folks, this shows through the two people doing normal things and being regular people with this camera. The target audience is most likely adults or people that are already expedited with cameras, because this is a DSLR camera. This commercial seems to try to make ordinary people that might not have a background in photography want to buy this product, though. The intended effect if this ad was to make people want to buy this product because ordinary people can use it. I think this is an effective ad because it was gracefully done and it was unique and I think caught the viewers eye.

Product Comparison

The message of this ad was to convince the viewer that the kindle fire is much better than the iPad. This shows very clearly because of all the comparisons in the video, where in all of them the kindle fire seems to win. This ad is using the product comparison technique, and it's very obvious throughout the video. The target audience is probably anyone who watches tv, but adults would probably better understand this ad. The intended effect of this ad is to make the viewer want to go and buy the kindle fire instead of the Apple iPad because of all the reasons on why it's better than the iPad. I think this is an effective yet passive aggressive mean because of all the comparisons.

Purr Words

The message of this video was to show the viewer that trident layers is so amazing that you could get married to it. This is obvious in the video because the main character in this gets married to it. The persuasive technique used is purr words, because of the word "love" used several times and the fact that he got married to the gum because he liked it so much. The target audience is probably anyone who watches tv, but I think the message will be different depending on how old the viewer is. If the viewer is younger, they will probably think its funny and want to buy it because of that, and if it's an adult they will probably want to buy it because it's so good that you could get married to it, so obviously they have to go and buy it. The intended effect of this ad is to make the viewer want to go and buy the trident layer gum. I can tell this is the intended effect because of how out they went for this commerical. I think that this is an effective commercial, but it's too dramatic and unrealistic for me.

Reward

The message of this ad is to convince the viewer that you'll get a reward if you get the Citi Bank Platinum card. I know this because at the end it said that you get 500 rewards points if you use the card. The persuasive technique being used is rewards, because the commercial shows that you get rewards if you use the cards. The target audience is probably adults, because they're the only people that use credit cards and know what they do. The intended effect of this ad is to make the audience want to buy the card because they get a reward out of it. I think this is a creative and effective ad.

Security

The message of this ad is to show the viewer that they will make the viewer safe if you use the security business. I know this because they had a list of what they would protect you against to show that they could keep you safe. The persuasive technique that is being used is Security.this is very obvious because the commercial is about a security business. The target audience is probably mostly adults because they a re the ones who would understand this commercial more because teenagers and kids won't understand the commercial as much. The intended effect of this ad is to make the viewer want to use Sentry Security because they provided information about them and they are trying to convince them to use it. I think this is an effective ad for adults because they understand it better, but it's a bit dull for younger people.

Slogan

The message of this ad is to make the viewer motivated to be fit and buy Nike Gear because of all the athletes doing things in the commercial. I know this because the whole commercial they were being active and fit in Nike clothes. This persuasive act is Slogan. This is obvious because at the end of the video, the "Just Do It" slogan shows. The target audience is probably young adults and adults because they're the ones that are more into sports and use Nike gear and know what it is. The intended effect of this ad was to make the viewer get the slogan of "Just Do It" in their head which will make them want to go and buy Nike Gear. I think this is an effective ad because at the begining of the ad you can't tell what they're trying to advertise so it makes you want to watch till the end, and at the end the Nike slogan shows.

Celebrity Endorsement

The message of this ad was to show the audience that this celebrity likes this product, so they should go and buy it. I know this because while this celebrity was getting interviewed, there was a bowl of skittles in front of him, and lots of skittles slogans everywhere behind him. The persuasive technique being used is called celebrity endorsement. This is obvious in this commercial because they are advertising the skittles brand while he is being interviewed and he talks about skittles in his interview. The target audience are probably fans of this celebrity or just anyone who enjoys candy or skittles. The intended effect of this ad is to make the viewer want to buy this product more because this celebrity is supporting it. I think this is an effective ad to people that are fans of this person because once they see one of the celebrities that they like supporting this product, they will want to go out and buy it.

Transfer

The messageif this ad is to tell the viewer that the Chevy car will hold memories forever. I know this because throughout the ad with the dog slowly getting younger as they go back in time, the car is still there throughout the whole commercial. This persuasive technique is transfer or emotional appeal, because it makes the viewer feel sad in this case because the dog is about to get out down and they go back in time from when it was a puppy. The target audience is probably adults or teenagers who can drive a car, since they are advertising a car. Younger children would probably just get sad about this ad because the ad makes you feel sad for the dog. The intended effect of this ad was to make the viewer feel sad because of th dying dog and want to get a car because of this commercial. I think this is an effective commercial because it actually did make me feel sad and I was captivated the whole time throughout the video.