A Hero's Welcome
Budweiser, in their Superbowl commercial “A Hero’s Welcome”, encourages communities to do something special events for veterans when they come home to visit.
The idea of giving the solider a homecoming was so that he will never forget this moment with the community making him posters and doing a parade.
Budweiser uses an emotional appeal in order to get America to understand the importance of appreciating our soldiers, because they are risking their lives every day and it is a blessing every time they make it back home.
Using a heartfelt tone and sentimental , the intended audience is for all Americans who know anybody fighting for their country.