Faith's Precis

SuperBowl Commerical

A Hero's Welcome

Budweiser, in their Superbowl commercial “A Hero’s Welcome”, encourages communities to do something special events for veterans when they come home to visit.

The idea of giving the solider a homecoming was so that he will never forget this moment with the community making him posters and doing a parade.

Budweiser uses an emotional appeal in order to get America to understand the importance of appreciating our soldiers, because they are risking their lives every day and it is a blessing every time they make it back home.

Using a heartfelt tone and sentimental , the intended audience is for all Americans who know anybody fighting for their country.