Digital Marketing Workshop Agenda

What You will Learn @ Kulfy Workshop

Social Media Introduction

  • What is social media?
  • Understanding the existing Social Media paradigms.
  • How social media marketing is different than other forms of Internet marketing?

35 Secret Tools of Marketing

Know the latest trends in marketing and the tools used by experts for maximum marketing.

Facebook Marketing

  • Facebook profiles Facebook fan page creation
  • Examples of good and bad fan pages.
  • How to increase fans on a fan page?
  • How to do marketing on a fan page?
  • How to engage fans on your fan page?
  • Understanding Facebook advertising
  • Creating Facebook ads & Types of Facebook Ads.
  • How to increase your ROI from Facebook ads?
  • CPC or CPM- How to pay for Facebook ads?
  • Best Facebook apps for marketing your fan page
  • Case studies on Facebook marketing

Linkedin Marketing

  • What is LinkedIn?
  • Understanding LinkedIn Company profile vs individual profiles.
  • Understanding & Marketing on LinkedIn groups.
  • LinkedIn advertising & it best practices.
  • Increasing ROI form LinkedIn ads
  • Case studies on LinkedIn marketing

Twitter Marketing

  • Understanding Twitter.
  • How to do marketing on twitter.
  • Advertising on Twitter.
  • Case studies on twitter marketing.
  • Secret Tools used for twitter marketing.

Youtube Marketing

  • Using YouTube for business.
  • Developing YouTube video marketing strategy.
  • Advertising on YouTube.
  • How to increase number of views of your videos.

Other Social Media Platforms

Tour of other social media websites like Google +, Pinterest, Redit

Blogging

  • What is blogging?
  • Benefits of blogging & Types of blogging
  • Different platforms for blogging (Wordpress, Joomala)
  • Creating your own website- LIVE
  • Best practices while creating a blog
  • How to make your blog interactive for visitors
  • How to do marketing of your blog
  • Top 5 things that should be present in your blog
  • What not to do while blogging?
  • Showcasing few best examples of top blogs

SEO

  • Copywriting &Use of Content & Keywords in SEO
  • How right Content can propel your brand
  • Google Ad words & Ad Network
  • Keywords, Tags & Meta data
  • Google Analytics n Google Keywords

BONUS WORKSHOP

  • How to start a company
  • How to generate an idea and market the idea.
  • How to convert the idea into product.
  • How to build a team and get people working for your startup.