Market Where It Matters

Market Where It Matters

Market Where It Matters

  • You are chatting with your friend on Facebook and he is telling about the features of the new cell phone he purchased. The phone your friend bought is really good and you know suddenly you start feeling that your phone isn’t so good and needs to be changed. But you still are not making any efforts to look for a new phone despite having the feeling that you do need a new one. Suddenly among the news feed on your home page on Facebook you see a banner telling the launch of a brand new cellphone in the market which is loaded with features and has a really high configuration and still fits your budget. Now you won’t hesitate checking it out and click on the banner to get the source that is selling it. This is an example of spot on marketing with the help of digital marketing. Digital marketing helps you stay in touch with people for most of the time in a day. If the thoughts of buying something are running in their unconscious mind then your advertising banner, message or mind can instantly convert that thought into action and help them buy it. You may think the same is possible through television or even the radio. But this isn’t true as the difference with digital marketing is that it is always focused on its target audience. The above is a perfect example to state this fact. The person in the above scenario didn’t necessarily got the mobile advertising banner in his news feed out of nowhere. The guy must have liked some gadgets page which would have been strategically created by some electronics e-commerce company to get to its target audience. You can’t sell an earth mover to a software engineer as it is something only a builder will buy. Digital marketing has a very high return on investment to its users but the user has to make sure that they effectively use it. To advertise in a newspaper you have to come up with a banner that best describes product and simply get it published but in case of digital marketing you need a certain set of skills that require professional expertise.

This is why working on digital marketing all by yourself is not recommended as you may make mistakes that may hamper the reputation of your company. There are a number of digital marketing agencies London and they all claim to give you the best possible marketing services. But to make sure that you get the best for your money hire pxl8 which is high on digital marketing experience and is among the most result oriented digital marketing agencies London.