INTRODUCTION TO MARKETING

Vocabulary and phrases

marketing and advertising activities

  • doing market research
  • Liasing with the sales dept
  • support for customer service
  • drawing up a marketing plan
  • showing visitor around the co
  • writing press releases
  • commissioning advertising
  • creating advertisements
  • Presenting at a trade fair
  • Talking to customers speaking to journalists
  • Reading trade magazines

job ads

lexis:

media

media buyers

media outlets

brand

comprehensive marketing plans

brand promotion

survey

revenues, probitability and budget targets

job responsabilities: