INTRODUCTION TO MARKETING
Vocabulary and phrases
marketing and advertising activities
- doing market research
- Liasing with the sales dept
- support for customer service
- drawing up a marketing plan
- showing visitor around the co
- writing press releases
- commissioning advertising
- creating advertisements
- Presenting at a trade fair
- Talking to customers speaking to journalists
- Reading trade magazines
job ads
lexis:
media
media buyers
media outlets
brand
comprehensive marketing plans
brand promotion
survey
revenues, probitability and budget targets