Marketing Principles Newsletter
Spring 2016 ~ 12 Weeks
Week of April 18
Grades are updated!
Sample Brilliant Advertising Mess Ups
Extra Credit Available
Career Investigation Project
Extra Credit & ELO
1. You can create an advertising notebook (http://www.mrsrush.net/mktp/ad_notebook.pdf) to fully replace any assignment or project (not quiz) in the Promotions unit. The advertising notebook must be upload to the assignment dropbox that you wish to replace and must be completed by April 30.
2. Interview a salesperson and learn what made them choose sales and how did they get started, what are the most important things to remember when talking to customers, how is the product or service sold, and something that interests you. Write up your answers as a short report and submit to Mrs. Rush by April 30.
3. You can earn 10% extra credit to any assignment in the Selling unit by reading the following article and sending Mrs. Rush a 75-100 word summary of the article. The link to the article:
http://ezinearticles.com/?How-to-Construct-Presentations-that-Sell!&id=396851
4. You can earn 10% extra credit to any assignment in the International Marketing until by listening to the April 19 presentation on Entering International Markets and sending Mrs. Rush as 75-100 word summary of the presentation.
Spring Break 2016
Week of March 28
Distribution Project
Week of March 14
Grades are Updated
March 24 Assignments
Promotional Items Scavenger Hunt
ELO & Extra Credit
You can earn 10% extra credit to any assignment in the Selling unit by reading the following article and sending Mrs. Rush a 75-100 word summary of the article. The link to the article:
http://ezinearticles.com/?How-to-Construct-Presentations-that-Sell!&id=396851
Week of February 29
Grades are Updated!
Upcoming Assignments
Changes to New Product Discussion
Option 1:
I New Idea blogs about new products in the marketplace. The website gives information and images of new products. The site allows viewers to leave comments and feedback.
Read about a few of the products on the website, link located under More Resources. If you encounter problems with the I New Idea website, you can use your research skills to find two relatively new items or item ideas to complete this discussion.
Choose two products. Write your answers to the following:
- Describe each product in 1-2 sentences and decide if the website was correct—that the product was a possible hit or destined to be a failure.
- Be sure to explain why you feel the way you do for each product.
- Research a new product on the market that is NOT from the I New Idea website. Try using businessweek.com or fastcompany.com, links under More Resources.
- Describe the new product and decide if you think it will be a success or a failure. Justify your answer.
Read your classmates' responses and comment on at least two.
Option 2
Have you heard about the recent update Mattel has made to Barbie? This recent release of new barbies with body changes comes in response to a 20% decline in Barbie sales. Barbie has traditionally been a sales leader for Mattel with over 96% of all girls owning at least one Barbie.
"The best-selling doll ever now has three new bodies: tall, petite and curvy versions will now be sold alongside the original model. Faced with changes in beauty ideals, shifting demographics and ongoing criticism of Barbie’s impossible proportions, Mattel decided to remake the iconic blonde. The new body shapes follow the addition of new skin tones and hair textures in 2015. Combined, the changes give Barbie a range of diverse looks that better reflect 21st century America."
Time Magazine
What do you think about the changes to Barbie? More importantly, why do companies need to update their products?
Read your classmates' responses and comment on at least two.
Personal Brand Assignment
Another Example...
New Menu Items Project
Selling Policies Project
For the Selling Policies project, you only need to compare "two" similar companies like Pepsi and Coke. You do not need to compare all of the companies listed in the instructions. However, if you would like to compare an additional two companies, you can earn extra credit up to 110%.
A good way to present your project is through a table like the one below. This does an excellent side by side comparison that is easy to see.