St. Patrick's Day

By Brandon Jones

History of St Patrick's day

  • Every year on March 17, the Irish and the Irish-at-heart across the globe observe St. Patrick's Day. What began as a religious feast day for the patron saint of Ireland has become an international festival celebratingIrish culture with parades, dancing, special foods and a whole lot of green.
  • In 1903, St Patrick's Day became an official public holiday in Ireland. This was thanks to the Bank Holiday (Ireland) Act 1903, an act of the United Kingdom Parliament introduced by Irish Member of Parliament James O'Mara.

St Patrick's Day & Global marketing

  • England
  • In Great Britain, Queen Elizabeth The Queen Mother used to present bowls of shamrock flown over from Ireland to members of the Irish Guards, a regiment in the British Army consisting mostly of soldiers from Ireland. The Irish Guards still wear shamrock on this day, flown in from Ireland.

  • Local economic that have bigger change is the Pubs and restaurants
  • Canada
  • One of the longest-running and largest St Patrick's Day parades in North America occurs each year in Montreal.

  • More people out so more Bars restaurants are busy

Parades (Montreal)

Promotion, because they can say it's Longest running and largest St. Patrick's day parades in the North America. That's a big thing to use in promotion that would catch people eyes.