McDonlad's

Imports

Globalization

McDolads is the largest food chain in the world, with this being said, not every culture has the same diet as the everyday american. This Company is well known because they use the same logo across the globe. Their globally known icon are their two golden arches

Customization

Although most of the packaging is very similar, such as the burger case, the only major change is the name and laguage change on the case.

Product Adaptation

Not every culture has the same diet as the everyday american, so in order to stay popular in other countries, they will change their menu's to "fit" the local diet. For example, in india they have the "McCurry" because it is a popular tatse to the natives.

Promotion Adaptation

Most countries dont speak english, so, like good buisness men, they change the menu and product packaging/ broadcating to the vernacular of that country.