6 Forms of Sales Promotion

Micah Thane


free spicy chicken sandwich from Chick Fil a

Contests and Sweepstakes

a race, conflict, or other competition between rivals, as for a prize

ex; Contest winner gets to be treated like a princess and taken shopping and given an original pair of the glass slippers, enter to win by picking an outfit to go with the shoes then taking a picture of yourself and entering it to the website for a chance to win.


the act or process of selecting a sample for testing, analyzing, etc.

ex; Texas rangers sampling their bacon on a stick

Point-of-Purchase Display

is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale") and the previous conveyor belt. They are intended to draw the customers' attraction to products, which may be new products, or on special offer.

ex; the packs of gum and candy by the register when you go to check out at a store.

Special Events

A special event is a gathering of people designed to celebrate, sell, honor, discuss, teach about, observe, encourage, or influence human endeavors. An event is something that happens, an occurrence, especially one that is of some importance.

ex; George Straits farewell concert at Cowboy Stadium that is his very last concert that he will ever have.

Premium Item- Giveaways

When an event is taking place and something is given away for free

ex; 1st 100 customers at Canes receive a free Cane's t-shirt