Google Algorithm Collateral Damage

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Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. The Google algorithm searches out Web pages that contain keywords you used to search. These days there are many factors which affects search results like location, brand name, keywords content of your website, meaning of keywords & even your past history searches and browser are making a big impact on search results.

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