HOT ON THE STREET

Twitter wows Wall Street with soaring shares

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Is the World Cup to thank?

Buzz on the street last week revolved around Twitter shares surging 22% after the company reported second quarter results way beyond what analysts were expecting. Investors are thrilled to see such acceleration happening amid recent reports that the social media platform had already reached its peak. So what is the cause of all this accelerated growth? Much of it is due to the 2014 World Cup activity and Twitter’s amped up promotions throughout the duration of the competition, giving investors and skeptics reason to see the potential success and growth of the platform going forward. And as far as growth goes, numbers are only increasing.

Time to Tweet!

If you’re not using Twitter, it’s time you did, along with the 271 million active users already taking advantage of its easy user-interface and fast-paced news aggregate platform. To really make an impact and utilize this tool effectively, visualize Twitter as the cocktail party of social media. It allows you to easily interact with strangers, jump in and out of conversations, and engage in topics you find valuable and have expertise in. Twitter is a powerful branding tool for subject matter experts interested in sharing their knowledge and creating conversations around relevant industry topics. You have the ability to grow a following around your expertise, cultivate relationships with other industry leaders, generate leads, be a go-to resource and help drive your industry and company forward.

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For B2B companies, Twitter is incredibly valuable as a listening and engagement tool. It shows what’s happening in your industry in real-time. Find out what your clients are saying about your service. Listen to what your competitors are currently talking about. Twitter provides this information in real-time and companies have the ability to respond directly, keeping brand reputation top of mind. At Capco, we are utilizing our focused expertise and subject matter experts on Twitter to drive the Capco brand, our thought leadership, market commentary, and key offerings on a global scale to our target audience. Capco is represented on Twitter in North America, overall Europe, India, and Slovakia. Follow us and engage as we continue to share the latest Capco content and news. You can also find our latest Market Commentary in our Research & Thoughts section on Capco.com.


Capco. Forming the future of finance.

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