Commercial Research Smore

By Kyle Luczkowiak

Coca Cola - Chihuahua

Coca-Cola Commercial

The target market for this commercial is people 18-40 who want to be spontaneous.

The technique being used is bandwagon.

Dove "Testimonial"- Viral Ad

Dove commercial

The target market is women 16-30 who want to be confident and real, and the technique is testimonial.
Sarah McLachlan SPCA Commercial

SPCA Commercial

The target market is people of any age or gender who like animals, and don't want them to be hurt. The technique being used is emotional.