Public Relation

Four A's of P.R

ANALYST

An analyst is someone who analyzes an organization and documents its business or processes or systems, assessing the business model or its integration with technology

ADVISOR

An adviser or advisor is normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross functional and multidisciplinary expertise. An adviser's role is that of a mentor or guide and differs categorically from that of a task specific consultant.
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ADVOCATE

An advocate is , who understand the policy division of an organisation on the one hand and the people on the other hand in communicating policies in the court of public opinion . He diseminates information to the public in a two way traffic.
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ANTENNA

In public relation antenna helps in researching and evaluating programmes of action and communication on a continuos basis and to achieve inform public understanding to the success of organisational goals.
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