Categories of Sales Promotion
Premium Item/ Give-Aways- Items that are given away at an event in order to promote a certain place of business.
Contests- Promotional scheme in which participants have to complete a task using skill to receive prizes.
Sweepstakes- Prizes are awarded to winners of the form of contest. Ex. winning a trip to Bahamas.
Sampling- Giving out free samples of a product or of food in order to draw attention and promote business. Ex. when people hand out samples of food at Grapevine Mills Mall.
Point of Purchase- A place where sales are made. Ex. items to be bought near register at grocery store.
Special Event- A promotion that's focused on one single event. Ex. there are many different kinds of promotion that goes toward Edgefest.
Couponing- Certificates that allow consumers to receive discounts on a promotional product. Ex. coupon to Rosa's on back of Flower Mound Football ticket.