Premium Item Give-Aways
Example: Get a copy of Madden 25 on Xbox or PS3 with a subscription to Sports Illustrated the Magazine.
Example: Buy a bottle of Coca Cola and enter the code inside the cap at cocacola.com for a chance to win a whole week of hanging out with Snoop Lion.
Bass Pro is giving away a free $100 gift card to the person who wins the best voted Outdoors picture uploaded to Bass Pro's website.
Example: At Sam's, a little booth with an old woman running it offers pieces of steak on a toothpick to the shoppers to get them to buy the steaks.
Point of Purchase Display
Example: Dick's Sporting Goods has many shelves located next to the checkout line with items of products that you can look out or buy while waiting in line.
Example: Coca- Cola has provided a part of a beach for people to come out and enjoy Coke while enjoying the beach.
Example: The Mavs and On The Border have teamed up together to hand out coupons for free queso at on the border, and for the chance to win free Mavs tickets if you eat at On The Border.