Marketing & MIS Community

Weekly Newsletter

Instagram Is Ready To Print Money With New Marketing Partner Program

Instagram has announced a marketing partner program which they believe can help shift advertising from the TV to the world’s top photo app. The program will also help increase profits. Instagram, following the footsteps of Facebook, stated that businesses of any size can be a part of the partnership and use the new method of advertising. (J.Costine, Nov 10, 2015)

Tags: Social Media, Marketing, MIS, Advertising

Jony Ive interview: The story of the Apple Pencil

Apple Pencil is intended to replace the traditional pens, pencils and styluses. The design of the Apple Pencil was a cool of the pencil that was used for 100 years. The rubber on top that covers the USB-charge is intended to give it the feeling of a pencil eraser. (R.Williams,11 Nov 2015).

Tags: Innovation, MIS, Design

Dubai Airshow: Etihad and Mubadala sign $1bn technical services MoU

A memorandum was signed by Mubadala Development Company based in Abu Dhabi, and Etihad Airways that is worth up to $1 billion over 10 years period, which was signed by the Chief Executives of both companies. The memorandum terms include that Etihad Airlines will appoint Mubadala as the main service provider on agreed terms. Moreover, Etihad and Mubadala are looking into expanding to Eastern Europe and establish body maintenance and an overhaul facility.

(Wam, 9 Nov 2015)

Tags: Supply Chain, Logistics, Transportation, Service Provider

October Saw XBOX ONE At The Top of Console Sales

The console wars continue. Microsoft announced that the Xbox One was the top sold console during the month of October. It is important to note that this was largely accompanied by the release of the fan favorite series, Halo 5: Guardians. The video game is an Xbox exclusive and has a large fan-base. That helped in boosting the Xbox One sales during the month of the recent released Halo game.

(Macy, November 12th 2015)

How to Navigate the River of Marketing Data?

Back in the old days creativity was marketers number one driver, but now marketing is being turned into a serious science: Data Management. Hundreds of thousands of customers interact with companies every day, and provide piles of information, that might tell marketers what these customers exactly want. Companies need to start leveraging the power of data analysis, and use it for more effective targeting strategies and better campaigns.

(Newton, Nov 9th 2015)

Tags: Big Data, MIS, BI, Business Intelligence, Marketing

How tech companies are showing support for France after Friday's attacks

After the terrorist attack in Paris, several online companies have announced on their social media channels are showing support for France after their attacks. Google announced on their social media that hangout calls to France are going to be free. Facebook activated their 'Safety Check' feature to reach out to citizens and also added the profile picture update. Amazon and Youtube added a banner with the French Flag. Airbnb are supporting citizens by extending their stay for free

(Novet, Nov 14th 2015).

Tags: Corporate Social Responsibility, Ethics

How To Outsmart Your Competition With Content Marketing

While having a good product/service is essential to achieving success, a business needs to take a step further when trying to diffrentiate themselves from competitors. Some of the things to look at while learning competitors’ content marketing are: What they publish, the success of their social media publishing, the keywords they rank for, and how well their website performs. The best way to get access to this information is by signing up to the competitors’ newsletters. Companies can also set up Google Alerts for the competitors’ names.

(Sutter, Sept 2015)

Tags: Competitor, Marketing, Technology, Key words

Kroger is building the grocery store of the future

Koger uses QueVision, a technology platform that uses sensors and predictive analytics to feed managers real-time data to manage the supermarket and reduce the time for waiting in the chaser que and crowd in the supermarket.

(Taylor, Nov 8th 2015)

Tags: Supply Chain, E-Commerce, Marketing

Why J.J. Abrams Is Entering the Video Game Business

J.J Abrams, the director and producer behind the movie Star Wars Episode VII – The Force Awakens, as well as many other movies and TV shows, has decided to enter the Video Games industry officially with his production studio “Bad Robot Productions”. Expanding from motion picture to video games might prove risky, as some previous video game projects Abrams worked on failed. Abrams, however, is confident in his decision and his partnership with Chair Entertainment.

(Gaudiosi, November 11th 2015)

Tags: Video Games, Expansion, Co-Branding, Partnership

Apple Music Launches on Android to Tap Billion-Strong New Audience

Apple has launched their own Music App for free on the Android Smartphones in order to compete against Spotify, a music app. This is to say targeting as many users as they all over the globe because of the common use of the Android smartphones. The App is currently in Beta version.

(Dredge, 10 Nov 2015)

Tags: Service Marketing, Music, Expansion, Target Audience, Apps, E-Commerce

Android 6.0 Marshmallow vs. iOS 9: which is the best mobile OS for you?

This article provides full comparison between two of the best and latest Operating Systems out there: Android 6.0 Marshmallow and iOS 9. They compare them based on interface, Security and Privacy, Multitasking, AI (Google Now and Siri), battery and similarities.

(Singupra Nov 15th 2015)

Tags: Operating System, E-commerce, MIS

The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)

Today, there is approximately 60,000 apps being added to the App store; however, developers must know that coming up with a great concept is just not enough. Building a successful app includes data, marketing, and keyword optimisation. New app developers face three common mistakes which can be avoided. First, over-focusing on the product. Second, ignoring the competitive landscape. Lastly, failing to measure.

(Karaaligilou, Nov 13th 2015)

Tag: Competitor, Customer Focus, MIS, Marketing, Innovation, Analysis

Facebook Introduces App That Sends Smartphone Alerts

Facebook, Inc. is introducing a new smartphone app called Notify. The Notify app sends users notifications (alerts) and links to things of their interest, such as movies, news and others. This app was designed because users engage and are more active through notifications. The notify app re-directs users to other apps based on the user’s interests, with over 70 companies participating in the new Notify app.

(Smith, November 11th 2015)

Tags: Information Systems, User-Friendly, MIS, Indirect Marketing, Facebook

App of the Week:

Unroll Me is an iOS app that identifies all your subscription emails and neatly arranges them for you. You might not remember signing up for newsletters or subscribing to websites; but with Unroll Me, all your newsletters will be combined in one email called “Rollup”. What’s better is that, you get the option to unsubscribe to all the unwanted emails with just one click.

(Unroll Me, 2015)

Unroll.Me - Email Doesn't Have to Suck

Fallout 4 Ships 12 Million Copies in One Day, Breaks Records

Fallout 4 was a long anticipated video game. Bethesda, the company behind the creation of the Fallout series, shipped 12 million copies within 24 hours and is trying to keep up with the continuous demand by sending more shipments. This resulted in $750 million in revenues. Fallout 4 surpassed Bethesda’s Elder Scrolls V: Skyrim shipments back in 2011.

(Makuch, November 13th 2015)

Tags: Video Games, Demand, Sales, Consumer Satisfaction