Social Media the Five Guidelines

Education, Business and Social Media

Social Learning

1. How social media can be

used for learning. Without a

doubt, learning and development

professionals need to be aware of the

uses of social media for learning. Social

media facilitates two core activities that

support collaboration: information

exchange and communication—that,

when directed appropriately, have

the potential to enhance employee

learning and development.

For instance, information



Social Learning

A Call to Action for Learning Professionals

By Matt Allen and Jennifer Naughton

Understand the technology

2. Fluency with social learning

tools. There are a number of tools that

can be used to facilitate social learning

applications (Sidebar 1). While

a thorough understanding

of the functionality,

applications, and

limitations of these tools

is critical for learning

and development

professionals, they are

only one element of

the ASTD Competency

Model content.

Making Social Media in the Workplace Acceptable

3. Knowledge of techniques

for overcoming objections.

Organizational stakeholders are often

resistant to social learning, in part due

to the use of the word “social.” To many,

social implies wasting time. Learning

professionals must therefore be able

to understand the types of barriers

and obstacles in their organizations

and be able to influence others to be

comfortable using social media.

Ensure Social Media is Worth Using

4. Align to learning objectives.

Understanding Eisenhower’s priority setting model

doesn’t require social learning. Look for objectives that will benefit from an element

of sharing, co-creation, or networking. Key indicators are phrases—such as best practices,

common approaches, and most acceptable—that suggest a real need for social

comparison or network expertise


Improve Formal Learning With Social Media

By Dan Steer

Have a Strategy

5.How does one create a strategy for social learning?

To answer this question we need a

common understanding about what

“social learning” and “strategy” mean.

Social learning often describes how

we use social media platforms such as

Facebook, Twitter, Google+, blogs, and

wikis for learning purposes. However,

a stronger definition will be helpful.

Let’s say that social learning is the

serendipitous learning that happens

through social exchanges that results

in a knowledge negotiation. In this way,

social learning works for people participating

in social networking activities

whether they exchange with each other

for personal reasons or for larger

collective purposes.


THE BLUEPRINT FOR SOCIAL LEARNING. by Silvers, Aaron