Apple

SWOT Analysis

Strengths

  1. Customer loyalty combined with expanding closed ecosystem
  2. Strong marketing and advertising teams

Weaknesses

  1. High price
  2. Incompatibility with different OS

Opportunities

  1. iTV launch
  2. Growth of tablet and smartphone markets

Threats

  1. Android OS growth
  2. Competitors moves in online music market
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Recommendation

My recommendation to the Apple company would to take the time to work on the weaknesses of the company. The company has loyal customers, that will wait for the time it takes to improve the technology to make apple compatible with different OS and to make the product less expensive. If the company would just take that step to fix their weaknesses then the threats will be removed and apple will thrive.

Created By: Abigail Borchert