SWOT Analysis


  1. Customer loyalty combined with expanding closed ecosystem
  2. Strong marketing and advertising teams


  1. High price
  2. Incompatibility with different OS


  1. iTV launch
  2. Growth of tablet and smartphone markets


  1. Android OS growth
  2. Competitors moves in online music market
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My recommendation to the Apple company would to take the time to work on the weaknesses of the company. The company has loyal customers, that will wait for the time it takes to improve the technology to make apple compatible with different OS and to make the product less expensive. If the company would just take that step to fix their weaknesses then the threats will be removed and apple will thrive.

Created By: Abigail Borchert