Professional Philosophy E-portfolio

Kylee Golden

Instructional Technology is a new field of education that helps teachers to best assist in meeting learning needs of their students. Not only does it improve the way our students learn but it gives them a firm understanding of technology so that it is relevant and applicable to them, ultimately better preparing them for the future in which they will be required to use technology in a competitive workforce. It is quite obvious that there will be a high increase in STEM careers in the near future with all of the new advancements that have risen as of lately. When asked their motive for choosing a STEM related career path, most college students asked said that they “majored in STEM because they found it stimulating and challenging.” This proves how rewarding and satisfying a future in STEM can be. I believe that it is our job as educators to make students aware of all of the possible career options that exist; we need to teach them to dream big, the sky is the limit!

It is my goal as an educator to encourage students to think outside the box. I want them to feel comfortable and safe to freely express their ideas in my classroom. Our students will go on to jobs that do not exist today because of the wide technological advancements that will take place in the future. That is why it is our job as educators to provide them with the fundamental ideas that will help them to succeed in the future. Students should be introduced to multiple career paths throughout their education in order to get a feel for what they are most interested in. As a primary teacher, I have seen firsthand the interest and excitement that is produced in children when learning about science, math and technology. They are genuinely interested to solve problems, find solutions, create, build, inquire and experiment. I think that it is essential that we as teachers, make sure that students don’t lose this spark of curiosity as they get to the older grades.

My learning goals for my colleagues is that they have an open mind in regards to using instructional technology in their teaching practices. It is difficult to get all of the teachers on the same page with instructional technology in the classroom. However, whether they like it or not, technology is here to stay. It is our job as educators to meet the needs of our students, this means that we must have an open mind and be willing to adapt to the new advancements in order to best meet the needs of our students. There are a lot of technology collaboration opportunities that will lead to many positive advantages for both teachers and students.

Since technology is always advancing, it is essential that as an educator, we are open to new possibilities and perspectives in order to best meet the needs of our students. Teaching in an elementary school setting, I am constantly be looking for new ways to grab student’s attention, spark their wonder and curiosity so that they will get the most out of my lessons. I believe that instructional technology helps me to achieve this goal because it allows me to engage, assess, achieve and motivate students using multiple forms of presenting instruction. The use of instructional technology engages students by involving everyone, embarrassing no one, and ultimately reaching a new generation with relevant tools and resources that they can apply to their daily lives. I have found that the incorporation of technology in my lessons bring positive energy to the classroom, ultimately helping students to get the most out of their learning experience. I would like to further improve my teaching abilities by staying up to date with the new technology so that I can continue to effectively reach my students.

Technology is a necessary and essential part of education in our society. In recent years, our society has become so technology based, it is essential for our young students to feel comfortable using computers in order to function in the future. Assistive technology is an emerging form of instruction that allows teachers to use technology to engage and teach a diverse range of learners. It is most commonly used to aid students with intellectual barriers in order to get the most out of their learning experiences. Assistive technology has proven to benefit students with disabilities because it provides differentiated learning. I use assistive technology to increase, maintain and improve the capabilities of my students.

It is our job as educators to provide students with the resources that will help them to compete in a competitive technology centered society. I use educational games to reach my students; educational games allow them to enhance their technology skills as well as instructive skills that will be helpful to them in their future endeavors. Education in technology works to inspire and motivate children to master content because they are engaging in something in which they truly want to participate in. Digital media tools put kids in charge of their own learning; they are having fun while they are learning, in a way they aren't even aware of the fact that they are actually being “taught a lesson.”

Some of the various types of technology that I use in my classroom are favorite links and resources which are used daily via smart board and iPads. I also use audio movies, gaming in technology, and mobile technology to effectively reach my students. In addition to implementing technology into the classroom, it is important to teach students about internet safety, they need to understand what is appropriate and inappropriate technology use so that they do not take advantage of technology and use it in a harmful way. This is why I teach my students about internet safety and talk to them about the harmful consequences that could result from the misuse of technology.

“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is most important.” - Bill Gates

“There can be infinite uses of the computer and of new age technology, but if teachers themselves are not able to bring it into the classroom and make it work, then it fails.” - Nancy Kassebaum

Advertising Strategies used in Mass Media Lesson

Subject Area: Advertising Strategies used in Mass Media Grade: 6th Length: 30 minutes

a. Content Knowledge: The main idea of the lesson is to teach students both the positive and negative effects that mass media advertising strategies can have on an individual. The students will learn key vocabulary and marketing techniques that advertising companies use in their advertising strategies. The goal is for students to become educated consumers and be able to look at an advertisement and analyze its content to ensure that it does not negatively impact their decision to buy the product.

b. Key Vocabulary: medium: a means of effecting or conveying something

Consumer: A person who purchases goods and services for personal use

Brand: A type of product manufactured by a company under a particular name.

Product: An article or substance that is manufactured or refined for sale.

Demographics: Statistical data relating to the population and particular groups within it: "the demographics of book buyers"

Audience: The people who watch or listen to a television or radio program.

c. Content of previous Knowledge: Students learned about the various types of ways mass media can attract consumers such as online advertisements, newspapers, magazine articles, billboards, etc.

d. Rationale and essential questions: My essential question will be, how can we, as educated consumers, analyze an advertisement to uncover its underlying message and ultimately decide if this product is something that we truly need. Some topical questions will be, what is the marketing strategy that this ad is using to gain consumers? How persuasive is this advertisement? What is the underlying message of the advertisement? Will this product affect me in a negative or positive way? Do I want or need this product? The students need to know this information in order to be educated consumers in the 21st century since they are the major targets in many mass media marketing strategies.

Learning Targets: What will the students know and be able to do as a result of this lesson?

Assessment: How will you & your students know if they have successfully met the targets? What specific criteria will be met in a successful product/process? What does success on this lesson’s outcome look like?

A. Students will be able to analyze an advertisement and state the marketing strategies that are being used to target them.

b. Students will be able to assess whether an advertisement will have a positive or negative impact on themselves, society or the environment.

c. Students will be able to recognize the persuasive powers of advertisements.

a. Students will write the technique used in a specific ad and give a short explanation of why this marketing strategy was used.

b. Students will write whether or not a certain ad will have a positive or negative impact on the individual, society or the environment.

c. Students will give the specific ad a persuasion rating from 1-5. The 1 indicates the student is not interested, the 5 indicates that the student would like to buy the product for themselves.

Student-Friendly Translations

a. Students will examine and advertisement and name the strategy that is being used.

b. Students will state whether or not an ad will have a positive or negative impact on themselves, others or the environment.

c. Students will explain and identify the persuasive powers that advertisements use.

a. Students will write the technique used in the advertisement and explain why it was used.

b. Students will write whether or not an ad will have a positive or negative impact on themselves, others or the environment.

c. Students will give the ad a persuasion rating from 1-5. The 1 indicates yawn! and the 5 indicates: I’m sold!

Learning Standards Addressed:

Standard 5: Technology Education: Impacts of Technology

Key idea: Technology can have positive and negative impacts on individuals, society, and the environment and humans have the capability and responsibility to constrain or promote technological development.

Standard 2: A Safe and Healthy Environment.

Students will acquire the knowledge and ability necessary to create and maintain a safe and healthy environment.

1. Lesson Process:

a. Anticipatory Set: I will start the lesson by posting the following quote on the board, “Advertising is the art of arresting the human intelligence just long enough to get money from it.” I will then ask students if they have ever bought anything that they didn’t really need or even want just because of the strong advertising techniques that were used to sell that product. I will wait for possible answers and then list some that I even have such as the Shake weight, Proactive, P90X. I will explain that these products have strong advertising companies that create persuasive marketing techniques to convince consumers to buy. I will explain that we will learn about the different types of techniques that most advertisement companies incorporate in mass media in order to become more educated consumers.

b. Lesson Process: I will create a power point slide that addresses key vocabulary used in marketing strategies, various advertising techniques and examples that students can relate to and comprehend easily, as well as why kids are the target audience of most advertising agencies. At the end, I will put students in small groups and give them a specific advertisement in which they must fill out a sheet that states the brand name and product, the basic message of the ad, catchy words, the technique used and why, the persuasive rating of the ad and whether or not it will have a positive or negative impact on themselves, society or the environment. I will use this worksheet to evaluate the students understanding of the material discussed in class. At the end of the activity, students will create, design and draw their own catchy advertisement of their choice. They should incorporate the advertising techniques that we learned about during class.

c. Closing: In conclusion, I will state the importance of being an educated consumer and tips to help students decide if this product is something that they truly need or want. I will state that it is important to be an educated consumer since they are the main targets of mass media advertising techniques. Students should be aware of persuasion tactics as seen in magazine advertising, online and radio programs in order to stay smart, healthy and safe citizens.

d. If time activity: If there is time, I will ask students to work with a partner to create their own advertisement. They should write their product and the advertising techniques that they will employ in order to persuade and convince consumers.

2. Resources and Materials: Worksheet to be completed in groups:

Names:___________________ Date: ___________________

BRAND NAME AND PRODUCT:____________________________

BASIC MESSAGE: ____________________________________

TARGETED AUDIENCE:______________________________________

TECHNIQUE USED AND WHY:____________________________

PERSUASION RATING (1 - 5):_________________________

(1 = Yawn. 5 = I'm sold on this product!)

How will this ad make a positive or negative impact on an individual, society or the environment?

Advertisements to be handed out in class: