In The 1950's

The Golden Age of Television

During the late 1940's and early 1950's, televisions seemed to provide more cons than pros for its consumers. The televisions were made like small boxes with a round screen, and there was little channels for the users to choose from. Plus the broadcast shown on the T.V. was in black and white, so it did not allow the users to see the setting and people in its true colors. Beginning in 1949, the first regular broadcast only reached a small portion of the East Coast, and it only offered the viewers two hours of entertainment per week. In addition only 9% of American homes owned a television in 1950. However, post World War II innovations like the microwave relay, which could transmit television waves over long distances, boosted the television industry and helped 55% of American homes in 1954 to own a television, and 90% in 1960. Televisions now offered the viewers comedy entertainment such as the shows The Texaco Star Theater and I Love Lucy. The growth of the television now made it possible for American families everywhere to be entertained and allow business to profit from the manufacturing of television and advertising of products.

With A Turn Of The Radio

Through the golden age of the television, radios in American homes also grew. Radios managed to make it through the 1950's because instead of competing against the television marketing, radios turned to the idea of local programming for news, weather, music, and community issues. The idea paid off and during the decade the number of radio stations increased by 50% as well as radio advertising which rose by 35%. Overall this helped American businesses to advertise products to more consumers and give citizens information on their city or town.