Pepsi Max VS Coke
By Emilee And Charlotte
What are the products in Pepsi Max?
What are the products in Coke?
What was on the market first?
What are the ingredients in coke?
What are the ingredients in Pepsi Max?
Marketing
Although technically a competitor in the energy drink market, Pepsi Max commercials present the beverage as an alternative to Diet Pepsi.
After the 2009 Super Bowl commercial aired, another, more recent campaign (including television and radio advertisements) has emphasized that the product is intended to be a men's diet cola. In one commercial, entitled "I'm Good," men are shown in various dangerous and painful situations, and after each brief sequence, the "injured" actor states, "I'm good!" The take-away message is that men can handle anything, except for the taste of the average diet cola. Pepsi Max is intended to be the diet cola that men will enjoy. Another commercial entitled "Ingredients" shows men in various situations listing fictitious ingredients that essentially make Pepsi Max seem "tough." The fictitious ingredients include pepper spray (as a sweetener), scorpion venom, crushed Viking bones, and the saliva of a rabid wolverine. The actors also state that the can is made from the hull of a nuclear submarine, and subsequently crush the cans in their bare hands, stating, "I just crushed the hull of a nuclear submarine." This commercial ends with "Maximum Taste, No Sugar, and Maybe Scorpion Venom.