Fall Into Florence

Mayor Betterton's Weekly Update

October 21, 2021

The Mayor's Message at the Florence Council Meeting Included Several Recognitions!

The Florence Council Meeting was opened in prayer by SSG Jason Alexander accompanied by his family.

Mayor Betterton had the honor of recognizing Mary White with the Spirit of the Shoals Award for her work on the St. Francis Project and for all she does in our community. Continue reading...

Shoals Chamber of Commerce, Sam Mashburn, received a proclamation declaring, Wednesday, October 10, Shoals Chamber of Commerce Day. Continue reading...

Mayor Betterton's comments can be viewed below.

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We ❤️ Our Shoals Chamber of Commerce! Thank You For All You Do For Our Community!

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Shoals Chamber of Commerce: Spirit of the Shoals Awards

Mayor Betterton had the privilege to present the Florence Spirit of the Shoals Award to Dr. Callie Brewton, who received the award on behalf of the St. Francis Project. It was an evening filled with excitement and celebration. Thank you, Butler Studio, for capturing the evening so perfectly and to everyone who pitched in to make it such a lovely evening.

Full List Of Winners

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Check Out the New Landscaping Around Our Entrance Sign Sponsored by the Florence Beautification Board & Urban Forestry Department!🙌

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Thank You, Florence Parks & Recreation, For Hosting a Great Fall Festival For Our Community! 🎃

Fall Festival 2021
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Autumn Leaves are Falling🍂 : Get Ready for Leaf Collection on November 4th

The goal of Florence Street Department's Leaf Collection Crew is to clean up falling leaves in the most timely and efficient way possible. Residents can help by following a few simple guidelines that help eliminate time-consuming repairs.

You can help keep leaf collection running smoothly by following these guidelines.

1. Leaves should be raked curbside, but NOT in the street or gutter.

2. Keep leaf piles away from obstacles like cars, trees, fences, & mailboxes.

3. Don't cover your water meter.

4. Keep limbs, pinecones, sticks, and rocks OUT of leaf piles because they damage equipment.

4. Curbside trash will pick up BAGGED LEAVES weekly.

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Travel the World with The Club!

Travel with good friends, see great places, and have fun, fun, fun! 2022 planned trips include:

San Antonio April 3-9 I Niagara Falls May 1-7

Alaska Cruise June 2-10 I Pigeon Forge August 1-5

For more information...

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Mayor Betterton had the honor of unveiling of the new flag given to the Fire Department!

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Congratulations to St. Mark Baptist Church on 162 years of ministry. Thank you, Dr. Will Boyd and members, for your dedication to our community.

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As early as the 1830’s, word had begun to spread far and wide about the “curative waters” at Bailey Springs, nine miles to the east of downtown Florence. Its medicinal qualities, touted in print advertisements and by word of mouth, successfully treated – and often cured – such ailments as scrofula, dyspepsia and dropsy. The springs were so popular that, by 1858, there were 1,550 guests registered at the hotel/resort during the season (March 19 through December 19). In 1893, the Bailey Springs University for higher education of women between the ages of fourteen and twenty-four was established alongside the resort. (Note the attached printed program of one of its commencements.) But the university had, at best, a tentative footing for various reasons, including the nationwide Panic of 1893-1894. So, by 1900, it was closed. Today, though, it remains part of the remarkable legacy that, from 1847, when the Florence Female College opened on Seminary Street where the Post Office is now located, and 1912, when the grand building that housed the Baptist University for Women on Seymore Street was destroyed by fire (a span of 65 years), Florence was home to three institutions of higher education exclusively for females!

--Billy Warren, City Historian

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Check out the list of upcoming events...


The Civil War in the Shoals and Northwest Alabama

The Florence Arts and Museums Speaker Series is a monthly program meant to inspire conversations about the history and culture of north Alabama, with a focus on how the past shapes the present. This month, Jordan Collier will deliver his presentation, The Civil War in the Shoals and Northwest Alabama, at 2pm on Sunday, October 31st, at the Florence Indian Mound Museum.

Veterans Day Program: November 11

Florence-Lauderdale Veteran's Memorial

November 11, 2021

11:00 AM to 11:30 AM
301 Veterans Park Drive
Florence, AL 35630

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Happy Homecoming, UNA!

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7-Points Art Crawl, Florence

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A "Pink" Day

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"Sleep In Heavenly Peace" Works Hard For Our Children!

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2021 Steve Nesbitt Innovation Award to Nickie Campbell

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A little laugh...

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The Mayor and Council members will hold the next council meeting on

Tuesday, November 2, 2021

4:00 p.m. Work Session

5:00 p.m. Council Meeting

City Auditorium

103 South Pine Street

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How to Submit Your Event, News, or Announcement:

  • Public and community events or announcements can be submitted by attaching an email, Word document, PDF, or JPG file suitable for viewing on the web. Include graphics in JPG or PNG if possible.
  • Along with your information, include your name, phone number, event name, location, date and time, and a brief description.
  • IMPORTANT: Please submit your information no later than Tuesday of each week (preferably sooner). Submissions after the deadline will be added to the next week's publication. The newsletter is posted on Thursday afternoon.
  • Send your information to rmansell@florenceal.org or call Rachel Koonce with questions at 256-760-6494.