How Google Penalizies Us
Google algorithm. The truth
Having a clear idea about optimizing your blog isn't enough. You need to know how to
spot and avoid penalties as well.
A penalty, which can be either manual or automatic, is a way for search engines to
punish you for not abiding by their algorithms, using unsavory strategies or posting
poor quality content. You might not be notified if you get penalized, so here's how you
can find out if you've been struck by the most recent algorithm update.
First thing you'll notice is that your search engine rank has changed for the worst,
with no intervention from your part. Maybe you can't find your blog altogether or, even
if you find it, it's on the second or third results page. If the link you do find isn't to your
homepage, but rather to a random section of your site then this is also a bad sign. If
you are unsure then a HypeStat search is a good way to check. If it returns no results,
you can be sure that you've been penalized.
Search engine algorithms and their penalties might sound overwhelmingly myste-
rious, but rest assured that there are ways to diminish your chances of suffering a dam-
Google algorithms have many reasons to punish sites and some of their reasons
are not easily identifiable, but most are clear and can be avoided.
The most obvious fault is having a blog that is not mobile friendly. You most likely
won't even be listed in searches originating from smartphones. To rectify this issue,
keep your contend simple and clear, don't clutter your pages and try to find out how
you can optimize your blog for mobile, depending on the platform you're using. Check
it on your own mobile to see how it runs. If it isn’t pleasant to read then you need to
change your layout.
Links and only links
Another reason for penalties could be that you have abused the privilege of swap-
ping links with other bloggers. Using this strategy isn't necessarily evil, but when
Google sees you excessively using something, it automatically thinks you're trying to
manipulate your ranking. The best solution is to keep link swapping to a minimum and
only use links from relevant sites. If links to your car blog start popping up on a fashion
blog and vice versa, the algorithm will know something’s up.
Speaking of links, try to avoid linking to pages in different languages to your blog,
and keep an eye out for broken external links as well. If you don't, search engines will
assume you don't tend to your site and will mark you as being less reputable.
Make sure all your internal links are in working order too. One 404 internal error
message won't ruin your reputation, but multiple occurrences certainly will. Check your
blog often and fix any issue that might arise. Visit your site from various browsers; they
don't all work the same and what might work just fine in Chrome could be a disaster in
The dreaded keyword stuffing is another major penalty generator. Too much of a
good thing is a bad thing, and Google swears by that. Keep your optimization balanced
and your content flowing naturally.
It’s also important not to forget about having a complete and functional sitemap for
search engines. Don't use hidden links, even if for innocent reasons. This is a blackhat
SEO technique, meaning it's especially frowned upon by search engines, so keep all of
your links in a different color to the page background and be clear about their nature.
Although Google is not a big fan of affiliate links, it will forgive you if you offer great
content and you show good overall intentions. It will not forgive you for hiding your