Lead: Anecdote,Fact, Statistic
*For informational essay's*
Where it is located
Fact: It's something that can be scientifically proven and it has to be related to the topic.
Helpful tricks to remember
Fact Trick: "They aren't funny like the anecdote, in FACT they are quite serious."
Statistic Trick: "The statistic is all about the NUMBERS, maybe he should be a math teacher."
Lead Trick: "They lead you into the into the paper, so it's at the beginning."