Private Label Update: 1/6/2014

Private Label News

For the past four weeks, Private Label sales have been tracking to 6.1% of total ModCloth, compared to our SMART goal of ending the year at 6.0%.


For the past four weeks, Private Label grew 308% y/y!!!

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We are excited to welcome a new member to the PL family!


Max Youngblood was born on 12/20. Mom and Max are both healthy and happy. Congratulations, Amber!

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Private Label Dresses Top Sellers

Talk Show Talent Dress

  • Last week sales: $4,369.54
  • Last week unit sales: 46 units
  • Last week unit sell-through: 18.9%
  • On hand units: 197 units
  • Return %: 18.4% (launched on 12/16)

In the Key of Chic Dress

  • Last week sales: $3,749.70
  • Last week unit sales: 30 units
  • Last week unit sell-through: 4.5%
  • On hand units: 644 units
  • Return %: 19.9%

Posh at the Party Dress

  • Last week sales: $3,509.74
  • Last week unit sales: 26 units
  • Last week unit sell-through: 14.7%
  • On hand units: 151 units
  • Return %: 43.7%

Heart and Solar System Dress

  • Last week sales: $2,849.62
  • Last week unit sales: 38 units
  • Last week unit sell-through: 4.9%
  • On hand units: 735 units
  • Return %: 17.3%

Classic Panache Dress

  • Last week sales: $2,599.35
  • Last week unit sales: 65 units
  • Last week unit sell-through: 34.2%
  • On hand units: 125 units
  • Return %: 28.1%

Private Label Top BOW and Tops Sellers

Pam Breeze-ly Tunic in Navy

  • Last week sales: $3,988.95
  • Last week unit sales: 105 units
  • Last week unit sell-through: 19.0%
  • On hand units: 449 units
  • Return %: 17.2%

Confectious Personality Top

  • Last week sales: $3,329.26
  • Last week unit sales: 74 units
  • Last week unit sell-through: 49.0%
  • On hand units: 77 units
  • Return %: 0.0% (launched on 12/31, 1x-4x have not yet launched)

Pam Breeze-ly Tunic in Green

  • Last week sales: $3,115.18
  • Last week unit sales: 82 units
  • Last week unit sell-through: 4.4%
  • On hand units: 1,787 units
  • Return %: 21.0%

Elegance through the Evening Coat

  • Last week sales: $3,039.62
  • Last week unit sales: 38 units
  • Last week unit sell-through: 55.1%
  • On hand units: 31 units
  • Return %: 15.8%
  • This style sold at a 50% markdown last week

Pam Breeze-ly Tunic in Black

  • Last week sales: $2,317.39
  • Last week unit sales: 61 units
  • Last week unit sell-through: 5.1%
  • On hand units: 1,126 units
  • Return %: 17.7%