The History of Dr Peppper

Johonnis Hunter

Facts/History

Dr Pepper is a soft drink marketed as having a unique flavor. The drink was created in the 1880s by Charles Alderton of Waco, Texas and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904, and is now also sold in Europe, Asia,Canada, Mexico, Australia, New Zealand (as an imported drink), South Africa (also as an imported drink), and South America. Variants include a no high fructose corn syrup version,Diet Dr Pepper, as well as a line of versions with additional flavors, first introduced in the 2000s.The U.S. Patent Office recognizes December 1, 1885, as the first time Dr Pepper was served. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco, Texas.[1] To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco".[3] Alderton gave the formula to Morrison, who named it Dr Pepper. Theories abound about the origins of the soft drink's name. One conjecture is the "pep" refers to pepsin. In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at an antiques stores in the Texas Panhandle.[4] Several sheets and letterheads hinted it had come from the W.B. Morrison & Co. Old Corner Drug Store (the same store where Dr Pepper was first served in 1885) and faded letters on the book's cover spelled out "Castles Formulas". John Castles was a partner of Morrison's for a time and worked at that location as early as 1880. One recipe in the book titled "D Peppers Pepsin Bitters" was of particular interest, and some speculated it could be an early recipe for Dr Pepper. However, Dr Pepper Snapple Group insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May 2009, but no one purchased it.[5]

Like many early sodas, the drink was marketed as a brain tonic and energizing pick-me-up, so another theory holds that it was named for the pep it supposedly gave to users.

Others believe the drink was named after a real Dr Pepper. One candidate is Dr Charles T. Pepper of Rural Retreat, Virginia, who might have been honored either for Morrison to obtain permission to marry the doctor's daughter, or in gratitude to Pepper for giving Morrison his first job. However, Morrison lived nearly 50 miles from Rural Retreat, and Pepper's daughter was only eight years old at the time Morrison relocated to Waco.

Another possibility is Dr Pepper of Christiansburg, Virginia.[6] U.S. Census records show a young Morrison working as a pharmacy clerk in Christiansburg. One of the following pages of this census supposedly shows a Dr Pepper and daughter Malinda or Malissa, age 16. Since census takers of the period were walking door to door, and their census entries were on following pages, it seems likely that Morrison and the family of Dr Pepper did not live very far from each other.Dr Pepper is a soft drink marketed as having a unique flavor. The drink was created in the 1880s by Charles Alderton of Waco, Texas and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904, and is now also sold in Europe, Asia,Canada, Mexico, Australia, New Zealand (as an imported drink), South Africa (also as an imported drink), and South America. Variants include a no high fructose corn syrup version,Diet Dr Pepper, as well as a line of versions with additional flavors, first introduced in the 2000s.The U.S. Patent Office recognizes December 1, 1885, as the first time Dr Pepper was served. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Its introduction in 1885 preceded the introduction of Coca-Cola by one year.

It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco, Texas.[1] To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. Patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco".[3] Alderton gave the formula to Morrison, who named it Dr Pepper. Theories abound about the origins of the soft drink's name. One conjecture is the "pep" refers to pepsin. In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at an antiques stores in the Texas Panhandle.[4] Several sheets and letterheads hinted it had come from the W.B. Morrison & Co. Old Corner Drug Store (the same store where Dr Pepper was first served in 1885) and faded letters on the book's cover spelled out "Castles Formulas". John Castles was a partner of Morrison's for a time and worked at that location as early as 1880. One recipe in the book titled "D Peppers Pepsin Bitters" was of particular interest, and some speculated it could be an early recipe for Dr Pepper. However, Dr Pepper Snapple Group insists it is not the formula for Dr Pepper, but is instead a medicinal recipe for a digestive aid. The book was put up for auction in May 2009, but no one purchased it.[5]


Like many early sodas, the drink was marketed as a brain tonic and energizing pick-me-up, so another theory holds that it was named for the pep it supposedly gave to users.


Others believe the drink was named after a real Dr Pepper. One candidate is Dr Charles T. Pepper of Rural Retreat, Virginia, who might have been honored either for Morrison to obtain permission to marry the doctor's daughter, or in gratitude to Pepper for giving Morrison his first job. However, Morrison lived nearly 50 miles from Rural Retreat, and Pepper's daughter was only eight years old at the time Morrison relocated to Waco.


Another possibility is Dr Pepper of Christiansburg, Virginia.[6] U.S. Census records show a young Morrison working as a pharmacy clerk in Christiansburg. One of the following pages of this census supposedly shows a Dr Pepper and daughter Malinda or Malissa, age 16. Since census takers of the period were walking door to door, and their census entries were on following pages, it seems likely that Morrison and the family of Dr Pepper did not live very far from each other.Dietetic Dr Pepper was introduced in 1962 (cans) and 1963 (bottles). Sales were slow partly due to the public misconception that the drink was for diabetics, and in 1966, the company renamed the product Sugar Free Dr Pepper.[13] The name was changed to Diet Dr Pepper in 1987. In 1991, Diet Dr Pepper was reformulated to use aspartame, according to Cadbury Schweppes. Diet Dr Pepper, after posting a 6.4% gain in sales volume, became the 10th best-selling soda in 2006 according to Beverage Digest magazine.[14] From 1991 to 2006, the beverage was marketed using the slogan "Diet Dr Pepper tastes more like Regular Dr Pepper." In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan "There's nothing diet about it."[15]

Pepper Free (1982–1985) was first introduced to test markets in 1982 as a caffeine-free version of Diet Dr Pepper, citing company research that indicated a need for a product to fill a niche for the health-conscious consumer.[16] Originally introduced in only six states,[17] the Pepper Free brand lasted for only three years, and was phased out in 1985.[18] While a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand are unknown, but could have been due to confusion with the rival "Pepsi Free" brand (currently "Caffeine-Free Pepsi").

Caffeine Free Dr Pepper (not diet) was first released in 1983 due to the success of Pepper Free.[19]

Dr Pepper TEN, a low-calorie version of Dr Pepper, was released in 2011. This version retains the iconic taste of regular Dr. Pepper's 23 flavors, but with just 10 calories per serving.[20] It is being especially marketed toward men, featuring a distinctly masculine package design, complete with a gunmetal gray color scheme, industrial rivets and bold new font, and the tagline "It's Not for Women." This has created some controversy among female consumers.[21][22]

Flavor variations

Dr Pepper Red Fusion (2002–2004) was available only in the US. The predominantly cherry-flavored, red-colored Red Fusion was the first new flavor added to the Dr Pepper family of beverages in the company's 122-year history. Its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.

Cherry Vanilla Dr Pepper (began 2004) was released in some areas on October 15, 2004. The beverage tastes similar to Dr Pepper, but has stronger cherry and vanilla flavors added. Cherry Vanilla Dr Pepper was the first drink in the planned "Soda Fountain Classics" line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s. It is now only available in select areas of the US. It was available in Canada for a short time, but it ceased production as of mid-2007. It became available again in mid-2008 after Diet Cherry Chocolate Dr Pepper ceased production.

Dr Pepper Berries and Cream, (2006–2007) and its diet version, were released in most US locations in April 2006. It is the second beverage in Dr Pepper's "Soda Fountain Classics" line of drinks. In Canada, the diet version of the drink was available approximately from May 2007 to August 2007 and the nondiet version was available from September 2007 to December 2007. Berries and Cream and Diet Berries and Cream have also been discontinued.

Diet Cherry Chocolate Dr Pepper (2007–2008) was introduced as a limited edition flavor on November 21, 2007. It was discontinued in April 2008. It became available in Canada in early January 2008. A nondiet version was never created. The taste is similar to Canfield's Diet Cherry Chocolate Fudge Soda, but with the distinctive Dr Pepper flavor. It was featured in the song "Cherry Chocolate Rain" by YouTube celebrity Tay Zonday. Upon ceasing production, it was replaced by Cherry Vanilla Dr Pepper.

Dr Pepper Cherry (began 2009) was released in some areas around February 2009. The beverage tastes similar to Dr Pepper, but has stronger cherry flavor added. Variety comes in both regular and diet versions. Gene Simmons of the band Kiss was chosen to be the variation's spokesman, with a commercial circulating on television in March/April, 2009 featuring Kiss's song "Calling Dr. Love" ("Trust me, I'm a doctor" claims Simmons in the commercial).

Heritage Dr Pepper (or Dr Pepper Heritage) (began 2009) became available around November 2009 in various outlets around the United States. As its name implies, it is a "re-release" of sorts of Dr Pepper's original formula, which uses sugar instead of high fructose corn syrup, which Dr Pepper and other brands of soft drink started to use around the early 1970s. The formula of Heritage Dr Pepper and Dublin Dr Pepper are assumed to be one and the same, but Heritage Dr Pepper is a larger scale, national release aimed at capturing the same marketing essence as the Pepsi and Mountain Dew throwbacks.

Dr Pepper "Made with Real Sugar" was released to commemorate the drink's 125th anniversary during the summer of 2010. It featured the use of "real" sugar which was likely a mix of cane and beet sugar as opposed to its usual high fructose corn syrup. This version of the soda featured six collectable 12-oz cans and a 20-oz plastic bottle decorated with Dr Pepper's old slogans and images from the 1960s.[23]

UK Variation United Kingdom's version of Dr Pepper, along with various other countries, is manufactured with sugar instead of high fructose corn syrup (much like Heritage Dr Pepper in the US, as mentioned above). Along with Sprite and Fanta soft drinks.

Dr Pepper Zero As Coca Cola distribute Dr Pepper in the UK, a "Zero" version was introduced, meaning no added sugar/low calorie, but maintaining a taste more in line with regular Dr Pepper than its diet variant.Dietetic Dr Pepper was introduced in 1962 (cans) and 1963 (bottles). Sales were slow partly due to the public misconception that the drink was for diabetics, and in 1966, the company renamed the product Sugar Free Dr Pepper.[13] The name was changed to Diet Dr Pepper in 1987. In 1991, Diet Dr Pepper was reformulated to use aspartame, according to Cadbury Schweppes. Diet Dr Pepper, after posting a 6.4% gain in sales volume, became the 10th best-selling soda in 2006 according to Beverage Digest magazine.[14] From 1991 to 2006, the beverage was marketed using the slogan "Diet Dr Pepper tastes more like Regular Dr Pepper." In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan "There's nothing diet about it."[15]



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Questions:

Understanding:


1. When was Dr Pepper created?


2. Who created Dr Pepper?


Interpretation:

1. Why do you think Dr Pepper uses real sugar?


2. How long do you think the Dr Pepper corporation will last?


Evaluation:

1. Why do you think Dr Pepper was created?


2. What is one thing new you learned from the text?



Answers:

Understanding:


1. Dr Pepper was created in the 1880s.


2. Dr Pepper was created by Charles Alderton.


Interpretation:

1. I think they use real sugar so that they don't have a lot of artificial ingredients.


2. I think Dr Pepper will be one of the last sodas around because it has been around for so long already and and a lot of other countries drink Dr Pepper too.


Evaluation:

1. I think Dr Pepper was created because it was a new idea for a soda nobody had ever thought about before and somebody wanted to bring something new to the table/world.


2. I learned that the Dr Pepper logo used to have a period after the r in "Dr" .


Reference:

en.wikipedia.org/wiki/Dr_Peppper