Brand Manager

Ibtehaaj Siddiqi

Life at Work

Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. It is not uncommon for a brand manager to be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.

Educational Prerequisites

Brand managers typically have a bachelor's degree in marketing or business administration; however, some employers may prefer a master's degree, in addition to extensive experience in marketing, advertising, brand management or sales. Membership in a professional organization may also enhance job prospects through networking opportunities, job boards, and seminars
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Average salary is $76,100. It's reported that more than 50% of Brand Managers earn between $65,597 and $87,169.

Skills for work

  • Analytical
  • Articulate
  • Open Minded
  • Multi-tasking
  • Passionate
  • Organised & Methodical
  • Presentation Oriented

Why its perfect for you!!

Brand management is an excellent career path if you have and want to use a strong blend of skills. As a brand manager, you need to be both analytical and creative, since you are acting as the general manager of a brand. One day you might be performing analysis of sales data, the next working on a more creative marketing project. Within the job, you work with people from a variety of functional areas, which is very interesting. As part of this, you need to like working in teams; if you don't like group projects, you won't like brand management.To be really successful in brand management, you need to have a passion for the consumer. You need to want to understand them, what they want and how you can satisfy it. You must be interested in all facets of general management as you're involved in running all parts of a business. If you have the skills and the passion, brand management is a career path which I would certainly recommend.