Introducing Beautycounter.

Mission: To Get Safe Products Into the Hands of Everyone.

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Hello Friends!

I have something really cool that I want to share with you, and I hope you’ll hear me out. I am excited to tell you that I have joined forces with an impressive, brand new company called Beautycounter.

The mission of Beautycounter is to get SAFE products into the hands of everyone. They are doing this not only by providing safe products, but also through educating consumers about the lack of regulation in the personal care industry, and by partnering with organizations that are working to change that.

Beautycounter offers:

  • two skin care lines for the face
  • a hair and body collection
  • a kids’ collection
  • sunscreen; and
  • a lip collection

In the fall, they will also be launching a full color cosmetics line, which is VERY exciting!

All of these products are chic, effective and non-toxic.


My Story and Purpose.

Most of you know that I have some very passionate opinions about factory farming and its effect on our food, health and environment – along with the obvious inhumane treatment of the animals themselves. I have spent a lot of time over the past couple of years signing petitions, sharing information, sending letters to government officials and making donations – all in an effort to help stop what is happening. What I didn’t realize is that these issues extend into our personal care products (not just our food), and that many of the products we use contain very harmful chemicals. Worse, US companies are still not required by law to disclose the ingredients on the labels!

This seems crazy to me.

  • The US has not passed a federal law to regulate the ingredients used in personal care products since 1938.

  • The US bans or restricts only 11 ingredients from cosmetics. The EU bans 1,300. Beautycounter restricts over 1,500.

  • Did you know that only about 10% of the 10,000 chemicals commonly found in personal care products have any safety data? Many common products contain ingredients like lead, formaldehyde and pthalates, and we’re putting them on our bodies and on our kids on a daily basis. Our skin absorbs up to 60% of what you put on it.

I finally had enough when I learned that a skin lightening cream I was using to reverse the signs of sun damage contained an ingredient called hydroquinone – a chemical that is linked to cancer, organ toxicity and skin irritation. Having already been through a melanoma five years ago, I decided I could be making better, more informed choices.

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It's Time to Change.

Beautycounter wants to change all of this, and I want to be a part of that. Even if you don’t ever purchase one of their products, you should know that they are working with three non-profit organizations that are trying to change the lack of regulation in the beauty and personal care industry: Environmental Working Group (EWG), Breast Cancer Fund, and Healthy Child Healthy World.

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But Do They Work?

The best part? They DO work. I LOVE products, and I’ve tried them all. I don’t know about you, but my experience has been that many safe and environmentally-friendly products are rarely effective, nor do they have a very chic design. Beautycounter products are made with ingredients like apricot kernel oil, coconut oil, flower extracts, raspberry seed oil, shea butter, rose essence and marine extracts…and they are truly luxurious…all while being presented in simple, high-fashion packaging (think Chanel).

I have been using them for awhile now, and my kids are even using the Kidscounter body wash, shampoo and conditioner. My pores are smaller, the tone of my skin is more even and feels softer. The face sunscreen is so creamy it can easily be used under your makeup. I use it every day. The skin care and body care lines are even VEGAN!

  • Beautycounter does not do any animal testing, nor do any of their independent testing labs.

  • The emphasis of Beautycounter is on SAFETY, but many of their ingredients are natural, organic, vegan and gluten-free.

  • The Kidscounter line is even nut-free.
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Every Little Bit Helps.

It can be overwhelming to worry about what’s in our food, our household cleaning products, our skin care and personal care products. We can’t change everything…but every little bit helps! What if you just changed a product or two? Imagine the positive effects that would have over time, on our health, the health of our families, and on our environment! And imagine the message that would collectively send to the market. I used to be guilty of not doing anything, because it seemed like too much needed to be done.

And what difference would my voice really make?

Over the past couple of years, my point of view has changed.

You can support this movement in a few different ways.

Browse or purchase products and get information on my website

  • Products can be purchased directly from my website, or through a one-on-one consultation. They can also be purchased through small get-togethers (Beautycounter calls them “socials”)….which could simply mean a couple of us meeting up for happy hour and I bring some products.

Check your current products via the EWG’s Skin Deep Cosmetics Database:

Take a peek at Beautycounter’s “Never List.” This is a list of ingredients you will never find in their products. If you’re passionate about safety, you might be interested in checking your own products for these ingredients.

Feed yourself information. Ask me to add you to our local community page. It is a private group created to keep you informed on these issues. It can be found at Even if you never purchase one product from me, the page is designed to be a place to share articles and ideas about wellness and living in a healthier world. Much of the information has nothing to do with Beautycounter.

Ask me for a “face kit!” This will be a set of products that I lend to you for 4-5 days, so you can try them for yourself.

Join me. I need business partners to help me make a difference. I really believe in this. You’ll earn commission, get a discount on your own products, but most importantly, you’ll help CREATE CHANGE. You won’t be offered prizes like cars. Beautycounter would rather put that extra money into one of their three trusted non-profit partners.

Women Should Never Have to Compromise Their Health in the Name of Beauty.

You will be hearing more from me as I move forward in this adventure to make a difference. This brand new little company is just getting started, and will be rolling out lots of new SAFE, effective and chic products!

Let me know if you have any questions!

Not Sure? Beautycounter in the Press: