Advertising Technique

3 Commercials

Nike: Snow Day

Snow day

The target market would be 14-22 year olds looking to be like the greats. people farther north who would have to deal with the snow. It would be bandwagon because it wants people to be like the best.
Dear Peyton | Gatorade

Dear Peyton

the target market would be people who watched peyton manning play. This is an emotional appeal.
Rule Yourself | Tom Brady

Tom Brady

the target market is football players, 14-22 looking to be better. Its people who are fighting to be the best. This is repetition.