Advertising Techniques
By Taylor and Karizmah
Weasel Words
Definition:
Companies use "Weasel words" to suggest a positive meaning without really making any guarantee. e.g. a soap company claims their soap makes your dishes "virtually spotless", but doesn't make any guarantee.
Cascade Ad
Notice the word "Virtually". Cascade uses this word to help suggest a positive meaning without guarantee.
Head and Shoulders Ad
Notice the small words that say "Up To" right before 100% off. The advertisers want you to remember "100% dandruff free.
Source: http://heyrachy.weebly.com/blog
Chevrolet Ad
The words "up to" are in a small font. The advertisers use this technique to make it seem like you'll save $35,000 when you will most likely save less.
Source: http://www.qads.qa/page/351/
Listerine Commercial
Listerine Mouthwash - Mouth TV Commercial
Magic Ingredients
Definition:
Magic ingredients suggest that some almost extraordinary discovery makes this product abnormally efficient. E.g. a motorcycle manufacturer describes how his bikes have a special tire tread for non slip.
Jillian Pill Ad
On the box it says "high energy formula fights diet fatigue". They are implying that there product is exceptionally great.
Olin Battery Ad
They even say that the magic ingredient is Solinite. They say "It prevents sudden battery failure", but they give no proof.
Magic Milk Staraw Ad
In this ad they clearing say using their product will "Magically transform" your milk.
Shape Cakes As Seen On TV Commercial Buy Shape Cakes As Seen On TV Shapeable Cake Pans