Advertising Techniques

By Taylor and Karizmah

Weasel Words

Definition:

Companies use "Weasel words" to suggest a positive meaning without really making any guarantee. e.g. a soap company claims their soap makes your dishes "virtually spotless", but doesn't make any guarantee.

Listerine Commercial

Listerine Mouthwash - Mouth TV Commercial

Magic Ingredients

Definition:

Magic ingredients suggest that some almost extraordinary discovery makes this product abnormally efficient. E.g. a motorcycle manufacturer describes how his bikes have a special tire tread for non slip.
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