Personal Selling, Variety Stores, & Kiosks and Carts
-Done without a retail store
-Moves cosmetics, jewelry, clothing lines, and other merchandise to customers through either door-to-door sales or selling parties (showings) in private homes or work environments.
--Merchandise is often of high quality or unusual design
Example: Mary Kay Cosmetics, Thirty-One Gifts
-Offer a few items in many classifications or lowered-price merchandise
-They stock inexpensive clothing
-These stores are usually found in small towns
Example: Dollar General, Dollar Tree
Kiosks and Carts
-Are open sales pavilions, usually situated in central areas of shopping malls
-Often sell jewelry or small gift items meant for impulse purchases
-Prices of items sold at kiosks and carts are varied
-Many small-town variety stores have gone out of business because they could not compete with large discount and other stores that opened up near them.
-Variety Stores started as "dime stores" or "five-and-ten" in small towns in America.