Minnesota Lynx

Understanding the Marketing Enviroment

Team

The Minnesota lynx are located in Minneapolis Minnesota. They are part of the western WNBA. It was started in 1999.
Big image

Competition

Brand:

-Seattle Storm

-Chicago Sky

Category:

-Men's sports

-Movies

Generic:

-Food

-Gas

Econimic Factors

Minneapolis-

- Domestic beer- $4.25

- Taxi ( 1mile)- $2.50

- Potato (1pound)- $1.33

Seattle-

- Domestic beer- $5.00

- Taxi (1mile)- $2.70

- Potato (1pound)- $.75

Technology

The Shot clock has greatly influenced how the game of basketball is played at a professional level.
Big image

Legislation

Isiah Thomas is in charge of the WNBA. Glen Taylor owns the Minnesota team the Lynx.

Social Demographics

The Lynx try to include women by working together with associations that mainly focus on men. The Lynx have worked with the company 'Axe" to create a women version.
Big image