Minnesota Lynx
Understanding the Marketing Enviroment
Team
The Minnesota lynx are located in Minneapolis Minnesota. They are part of the western WNBA. It was started in 1999.
Competition
Brand:
-Seattle Storm
-Chicago Sky
Category:
-Men's sports
-Movies
Generic:
-Food
-Gas
Econimic Factors
Minneapolis-
- Domestic beer- $4.25
- Taxi ( 1mile)- $2.50
- Potato (1pound)- $1.33
Seattle-
- Domestic beer- $5.00
- Taxi (1mile)- $2.70
- Potato (1pound)- $.75
Technology
The Shot clock has greatly influenced how the game of basketball is played at a professional level.
Legislation
Isiah Thomas is in charge of the WNBA. Glen Taylor owns the Minnesota team the Lynx.
Social Demographics
The Lynx try to include women by working together with associations that mainly focus on men. The Lynx have worked with the company 'Axe" to create a women version.