Toy/Game ads

By; Laura Jordan and Lauren Nance

Boy only Advertisements

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Gender Roles

Social Learning Theory

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Gender Roles

Social Learning Theory

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Gender Roles

Social Learning Theory

Girl only ad

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Gender Role

Social Learning Theory

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Social- Learning Theory

Gender Role

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Gender Role

Gender-Schema Theory

Both girl and boy advertisement

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For the the girls it would be a gender role because they are expected to play with dolls and dollhouses and for the boys it would be a gender stereotype because the boys don't typically play with the dolls.

Gender-Schema Theory

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For the girls it would be a gender role because when they grow up they are typically the cooks of the family and for the boys it would be a stereotype because they aren't typically the ones who cook.

Social Learning Theory

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For the boy it would be the gender role because it is telling the boy that it is okay to be a race car driver but for girls it would be a gender stereotype.

Gender-Schema Theory

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For the boy it would be a gender role and for the girl it would be a gender stereotype.

Gender-Schema Theory

Opposite gender ads

All of the toys in this section are targeting the opposite gender in the advertisements.
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Gender Stereotype

Gender-Schema Theory

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For the girl it is a gender role and for the boy it is a gender stereotype

Social Learning Theory

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For the girl it is a gender role and for the boy it would be a gender stereotype

Social Learning Theory

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Gender Stereotype

Gender- Schema Theory

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For both the girls and the boys it would be gender stereotypes because they have the opposite toy that it expected for each gender.

Gender- Schema Theory

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Gender Stereotype

Gender- Schema Theory

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For the boy it would be a gender role and for the girls it would be a gender stereotype

Gender- Schema Theory

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For the boys it is a gender role because they are expected to play with this type of toy and for the girl it would be a gender stereotype.

Gender- Schema Theory

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Gender Stereotype

Gender-Schema Theory

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In the picture of the dollhouse the girls would be a gender role and the boys would be gender stereotype.

Gender-Schema Theory

In stereotypical girl and boy toy ads I may make the children feel as though the opposite gender cannot play with the toys. It may make the girls who look at the ads feel weird that they want to play with the boy toys such as nerf guns or lego's. On the other hand it may make a boys self esteem go down if they want to play with the girl toys like barbie's. By putting both boys and girls in the toy ads it will make both boys and girls feel better about it.