Steven Izen

By: Sara Metzger

Who Is He?

He is the creator of Lokai bracelets

About Steven:

  • Originally from Boston
  • Had a custom wood pen-making business in high school
  • Went to Cornell
  • Majored in Entrepreneurship
  • Ran Varsity Track
  • Currently living in New York
  • 25 years old
  • Was 23 when he founded Lokai in 2013
  • When he travels he likes to collect memorabilia from the places he goes
  • Very close to his family, especially his grandfather

How Lokai Came to Be:

  • Enjoying time with his family at the beach
  • A few days back his grandfather was diagnosed with Alzheimer's
  • He realized how different those two feelings were: happiness and despair
  • He realized that life is full of cycles
  • Stay humble and hopeful through all of them
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  • Took the initiative to start his business
  • Had the idea and started working right away
  • Didn't wait for someone else to come around and help him


  • Had an abstract idea
  • Able to turn that idea into a product people can wear


  • Able to make bracelets authentic by putting mud from the Dead Sea and water from Mt. Everest in them
  • He had an idea that made him happy
  • He pursued his idea


  • Had goal is showing people life is a cycle of highs and lows
  • Lokai was his means for spreading that message
  • He had the goal of wanting to be able to donate to Cure Alzheimer's Fund
  • He has accomplished that as well donating to many other charities


  • Came up with the concept of Lokai by himself
  • Started it on his own
  • Until 2014 he was doing marketing, social media, production, and distribution all by himself


  • He had an idea of combining the highs and lows of life
  • Wondered how to put that into something people could have
  • He pursued it until it became an actual object that many people wear


  • At first stores rejected his product
  • Only able to get Lokai into 1 out of 30 stores
  • But he didn't give up
  • But now you can get them at Hallmark, The Paper Store, or on Amazon


  • He runs Lokai
  • Lokai was backordered so he flew to Japan by himself to settle the problem


  • Doesn't take no for an answer
  • Keeps working to produce different types of Lokai bracelets


  • Getting water from Mt. Everest is dangerous and difficult
  • Wants Lokai to be authentic, every bracelet has mud from the Dead Sea and water from Mt. Everest
  • There is already a big market for jewelry


  • Stores rejected his idea at first
  • That didn't stop him
  • He believed in his product
  • He had faith in his product
  • "I think as an entrepreneur if you ever believe that your company is going to fail and you don't fully believe in it, then it's not going to succeed." -Izen


  • Didn't immediately go in to business
  • Took time forming his idea and planning
  • Sometimes there is so much work he sleeps in the office
  • "Sometimes is necessary to work 100 hour weeks" -Steven Izen

Different Types of Lokai:

  • Clear (always for sale)
  • Blue (limited addition)
  • Green, light tan, brown (limited addition)
  • Pink (limited addition)
  • Red (limited addition)
  • Purple (limited addition)

Charities Lokai Donates to:

  • Alzheimer's Association
  • Susan G. Komen Fund
  • Save the Children
  • World Wildlife Fund
  • Best Buddies International
  • Charity: Water
  • Cure Alzheimer's Fund
  • Pencils of Promise
  • Music Beats Hearts
  • American Himalayan Foundation
  • Benton Learning
  • Kind Campaign

How is Lokai doing?

  • Since starting in 2013 there have been 6 different type of Lokai
  • Will continue to partner with other charities to make different limited edition Lokai
  • Continue to donate 10% of net profit to various charities
  • Have become a lot more successful
  • Have been recognized by celebrities
  • Want to develop more products that will pass on their message