Dunkin' Donuts

Since 1950


In 1946, Bill Rosenberg founded Industrial Luncheon Services, a company that delivered meals and snacks to workers in the Boston area. The success of Industrial Luncheon Services convinced Rosenberg to start The Open Kettle, a doughnut shop in Quincy, Massachusetts. Two years later, The Open Kettle changed its name to Dunkin' Donuts.

Today, Dunkin' Donuts stores can be found in over 32 countries, and they serve 70 varieties of doughnuts, along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Dunkin' Donuts parent company, Dunkin' Brands Inc., also franchises Baskin-Robbins, and the two concepts are sometimes co-branded.

Start Up Cost

$40,000 to $80,000

Total Investment

$294,000 - $1,523,100

Financial Assistance

The franchisor facilitates through third party lenders, financing for qualified franchisees. The amount of financing and period of repayment varies by program, circumstances, and creditworthiness of the applicant.

Training-2 programs, 1 online

Two individuals, one of whom must be the franchisee or another partner, shareholder (if franchisee is a corporation) or member (if franchisee is a limited liability company) and the other must be a designated representative; must successfully complete the required training program and any certification requirements. The Dunkin’ Donuts Core Initial Training program takes a minimum of 24 days (non-consecutive) to complete the classroom/instructional phases. This does not including web-based training, in restaurant practice (typically in the franchisee’s home market) or travel time. The web-based training program, referred to as "Dunkin' Brands Online University" is the required training program for franchisees, managers and their crew. Franchisees must attend and require their employees to attend further training as Dunkin’ Donuts may from time to time require.


The franchisee must devote continuous best efforts to the development, management and operation of the franchised business. This means devoting sufficient time and resources to ensure full and complete compliance with the franchisees obligations to the franchise. The franchise granted is limited to one location and all sales must be made from that location. Franchisees are not permitted to sell or distribute goods or services through the use of the Internet or other electronic communications.

Net Worth: $250,000
Liquid Cash Available: $125,000

Royalty/Monthly Fee-how much gets paid to the franchisor